In this walkthrough, we’ll cover how store administrators can create price lists in BigCommerce B2B Edition and assign different discount structures to customer groups like wholesalers, contractors, and retailers.
Unlike traditional B2C ecommerce, B2B businesses often negotiate custom pricing based on:
Price lists allow you to automate those pricing rules directly inside your BigCommerce storefront. Instead of manually changing product pricing for every account, you can create standardized pricing structures that automatically apply to specific companies or customer groups.
From your BigCommerce admin dashboard:
This is where you’ll create and manage all custom pricing structures for your B2B customers.
Click the button to create a new price list. For this example, we’ll create a wholesaler discount structure.
Example:
Price List Name: Wholesalers – 10% Off
Click Save to continue.
Once the price list is created, you’ll see your product catalog.
Inside the discount column:
For wholesalers, we applied: 10% off all products
Then click Save.
One of the biggest advantages of BigCommerce B2B Edition is the ability to create multiple pricing tiers.
You may want contractors to receive a smaller discount than wholesalers.
Example: Contractors – 5% Off
Retail partners may receive a smaller discount structure.
Example: Retailers – 2% Off
After creating your price lists, you can assign them to:
This gives you full flexibility over your B2B pricing strategy.
For example:
Customer Type | Discount |
|---|---|
Wholesalers | 10% |
Contractors | 5% |
Retailers | 2% |
The correct pricing automatically appears when those customers log into their accounts.
Instead of manually adjusting prices, your pricing structures become automated.
Customers immediately see their negotiated pricing when browsing products.
As your customer base grows, price lists make it significantly easier to manage large account structures.
Your sales team spends less time processing manual pricing requests.
BigCommerce B2B Edition gives merchants powerful tools to manage customer-specific pricing at scale. By using price lists, you can:
Whether you serve wholesalers, contractors, distributors, or retailers, custom price lists help simplify the entire buying process.
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Tagged with Training, B2B Ecommerce
