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In this walkthrough, we’ll cover how store administrators can create price lists in BigCommerce B2B Edition and assign different discount structures to customer groups like wholesalers, contractors, and retailers.

Why Price Lists Matter in B2B Ecommerce

Unlike traditional B2C ecommerce, B2B businesses often negotiate custom pricing based on:

  • Customer type
  • Purchase volume
  • Contract agreements
  • Dealer relationships
  • Wholesale partnerships

Price lists allow you to automate those pricing rules directly inside your BigCommerce storefront. Instead of manually changing product pricing for every account, you can create standardized pricing structures that automatically apply to specific companies or customer groups.

Step-by-Step: Creating a Price List in BigCommerce

Creating Price Lists in BigCommerce B2B Edition

Step 1: Navigate to the Price Lists Section

From your BigCommerce admin dashboard:

  1. Go to Products
  2. Click Price Lists

This is where you’ll create and manage all custom pricing structures for your B2B customers.

Step 2: Create Your First Price List

Click the button to create a new price list. For this example, we’ll create a wholesaler discount structure.

Example:

Price List Name: Wholesalers – 10% Off

Click Save to continue.

Step 3: Apply Discounts to Products

Once the price list is created, you’ll see your product catalog.

Inside the discount column:

  • Enter the percentage discount
  • Apply it to products
  • Drag the value down the product list if you want a blanket discount

For wholesalers, we applied: 10% off all products

Then click Save.

Creating Multiple Customer Pricing Structures

One of the biggest advantages of BigCommerce B2B Edition is the ability to create multiple pricing tiers.

Example Customer Groups

Contractors

You may want contractors to receive a smaller discount than wholesalers.

Example: Contractors – 5% Off

Retailers

Retail partners may receive a smaller discount structure.

Example: Retailers – 2% Off

Assigning Price Lists to Companies

After creating your price lists, you can assign them to:

  • Individual companies
  • Customer groups
  • Specific business accounts

This gives you full flexibility over your B2B pricing strategy.

For example:

Customer Type

Discount

Wholesalers

10%

Contractors

5%

Retailers

2%

The correct pricing automatically appears when those customers log into their accounts.

Benefits of Using Price Lists in BigCommerce B2B Edition

Streamlined Pricing Management

Instead of manually adjusting prices, your pricing structures become automated.

Better Customer Experience

Customers immediately see their negotiated pricing when browsing products.

Scalable B2B Operations

As your customer base grows, price lists make it significantly easier to manage large account structures.

Reduced Administrative Work

Your sales team spends less time processing manual pricing requests.

Final Thoughts

BigCommerce B2B Edition gives merchants powerful tools to manage customer-specific pricing at scale. By using price lists, you can:

  • Create personalized pricing experiences
  • Automate discount structures
  • Improve operational efficiency
  • Support complex B2B sales relationships

Whether you serve wholesalers, contractors, distributors, or retailers, custom price lists help simplify the entire buying process.

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