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Anchor Group Podcast 2

Anchor Group Podcast: Episode 2

What is SuiteCommerce? NetSuite | Anchor Group Podcast: Episode 2

Podcast Recap: What Is SuiteCommerce? Features, Benefits, and Best Use Cases

Caleb Schmitz, CRO at Anchor Group, joins Michael Mueller, eCommerce Account Executive, to discuss SuiteCommerce, NetSuite's native ecommerce platform.

They explore how SuiteCommerce connects with NetSuite, why it works particularly well for B2B businesses, and how customer self-service functionality can improve operational efficiency. Caleb also shares examples of SuiteCommerce customizations and explains the differences between SuiteCommerce, SuiteCommerce Advanced, and SuiteCommerce MyAccount.

How does SuiteCommerce work with NetSuite?

SuiteCommerce is an ecommerce platform built directly on NetSuite ERP.

Unlike external platforms such as BigCommerce or Shopify, SuiteCommerce doesn't require a separate integration to synchronize its core ecommerce data with NetSuite.

Caleb explains that SuiteCommerce operates as another interface for information already stored in the ERP.

When a customer places an order, reviews account information, or accesses customer-specific pricing, the website interacts with the underlying NetSuite records.

This connection is particularly valuable for businesses with complicated purchasing requirements, because information such as payment terms, invoices, customer accounts, and inventory can be accessed through the ecommerce experience.

Businesses can also customize the storefront's appearance and functionality without creating a separate ecommerce database.

Our SuiteCommerce overview explains how the platform works, its relationship with NetSuite, and the types of businesses it supports.

Why SuiteCommerce works well as a B2B customer portal

Caleb encourages businesses to think of SuiteCommerce as more than a traditional ecommerce website.

For B2B companies, a customer portal can provide access to information and services that customers would otherwise need to request from a sales representative.

Customers may want to check order statuses, review invoices, access account-specific pricing, or find information about products they've previously purchased.

Without a portal, employees often spend time retrieving that information from NetSuite and communicating it through email or phone calls.

SuiteCommerce allows businesses to make relevant information available directly to customers.

Caleb also discusses how NetSuite Saved Searches can support these experiences. Businesses can create custom searches to retrieve specific information and then develop functionality to display those results within the portal.

For example, Anchor Group's Saved Search MyAccount extension allows businesses to surface configured NetSuite reports directly to customers, including account-specific inventory, orders, pricing, and other information.

How SuiteCommerce can reduce manual order processing

One of the biggest opportunities Caleb identifies is reducing the time employees spend processing orders over the phone or through email.

For wholesale distributors and manufacturers, inside sales teams may spend a significant portion of their day entering orders that customers could potentially place themselves.

Caleb walks through an example involving six inside sales representatives with a combined annual employment cost of approximately $630,000.

If shifting routine orders online could free up 20% of their workload, that could represent approximately $126,000 in annual employee capacity.

The value comes from what the business can do with that time.

Rather than having sales representatives handle every repeat order, businesses can give them more opportunities to develop customer relationships, pursue new accounts, and support revenue growth.

But Caleb emphasizes that customers won't necessarily adopt the portal simply because it's available.

Businesses need a strategy for introducing ecommerce, demonstrating its benefits, and helping customers become comfortable with self-service ordering.

Our NetSuite and ecommerce managed services support businesses with ongoing SuiteCommerce improvements, administration, and optimization after implementation.

Supporting B2B and B2C customers with one storefront

Although SuiteCommerce is particularly well suited to B2B companies, Caleb explains that it can support both B2B and B2C purchasing experiences on the same website.

For example, a business might allow retail customers to browse products and purchase at standard prices while providing wholesale customers with negotiated pricing and additional account functionality.

When a customer logs in, SuiteCommerce can use their NetSuite customer record to determine which prices, payment terms, and other purchasing options should be available.

Caleb also describes several customizations Anchor Group has developed to support more complicated customer relationships.

One example allows sales representatives or authorized users to switch between different customer accounts without repeatedly logging out and back in.

Other customizations include invoice payment experiences for customers with multiple subsidiaries and tools for uploading large product lists directly into a shopping cart.

Our SuiteCommerce Multi-Account Login extension demonstrates how businesses can support purchasing across multiple customer records while maintaining the appropriate account-specific information.

SuiteCommerce vs. SuiteCommerce Advanced vs. MyAccount

Caleb concludes by explaining the differences between the three main SuiteCommerce ecommerce products.

SuiteCommerce provides a full ecommerce storefront with shopping, checkout, and customer account functionality. It supports customizations through themes and extensions and receives managed updates.

SuiteCommerce Advanced (SCA) provides similar ecommerce capabilities but gives developers direct access to the underlying source code. Its version-locking approach also allows businesses to control when storefront upgrades take place.

SuiteCommerce MyAccount focuses primarily on the customer portal experience. Businesses can license it separately when they need self-service account functionality without implementing a complete public-facing ecommerce storefront.

Caleb explains that MyAccount is particularly useful for B2B companies whose customers primarily need to review invoices, manage account information, or reorder products.

He also discusses how Anchor Group can extend MyAccount with additional purchasing functionality when a business has requirements beyond its standard capabilities.

Our SuiteCommerce vs. SuiteCommerce Advanced comparison explains the differences in source code access, customization, upgrades, and implementation considerations.

Bottom line: SuiteCommerce is especially valuable when NetSuite drives the business

Caleb's main recommendation is to evaluate SuiteCommerce based on how a business operates and what its customers need.

For companies already using NetSuite, SuiteCommerce's native ERP connection can simplify ecommerce operations and provide access to information that would otherwise require additional integrations.

Its B2B capabilities also give businesses opportunities to reduce manual order entry, improve customer self-service, and create more useful purchasing experiences.

However, Caleb emphasizes that businesses still need to consider customer adoption, customization requirements, and the differences between SuiteCommerce products before making a decision.

Listen to the full episode to hear Caleb and Michael discuss SuiteCommerce's capabilities, share real-world customization examples, and explain which businesses are most likely to benefit from the platform.

Listen on Spotify - Anchor Group Podcast, Episode 2: What is SuiteCommerce?

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Podcast Transcript

Caleb (00:00)

Eventually, we're going to make our own drink to promote on here. I suppose we're promoting Anchor Group services, but if we had a drink someday...

Well, with the nautical theme, we'd probably have to go with rum.

Michael

We should. I feel like our company could come up with a couple of good drink options. Have you ever heard of that rum or whiskey that's aged in barrels at the bottom of ships? The barrels expand and contract with the ocean, imparting salty notes to the drink. You can even see where your whiskey traveled in the world. It's pretty sweet.

Caleb

Yeah. Christmas present idea for this year. But today, other than talking about whiskey, we're going to dive deeper into SuiteCommerce.

Michael

That's right. Here at Anchor Group, Caleb is one of our SuiteCommerce experts. He's got a lot of experience, and today we're sharing some of that with you.

Caleb

Yeah, it's a topic I like to discuss. I find a lot of value in it for clients, and I've really come to like the product. It solves unique use cases in different industries, and the total cost of ownership is solid. Like any solution, there are pros and cons, and we'll get into that, but I enjoy thinking about the businesses it works well for. I've grown to really like it, especially in the B2B space.

Michael

Before we get into specifics, Caleb, how did you first become familiar with SuiteCommerce?

 

Caleb (02:02)

My brother was a SuiteCommerce developer. I was managing SuiteCommerce projects while he handled development. That’s how I got introduced. But I've always been interested in ecommerce, especially the marketing side—understanding customer psychology and shopping behaviors. I also enjoy the problem-solving side of backend work with NetSuite. It hits both sides of my brain. That was six or seven years ago, and since then, the product has evolved. We've built a lot of IP and solved so many use cases. Honestly, over the last year and a half, there hasn't been a problem someone brought to me that we haven't already solved. That comes from experience—hundreds of projects. It's been fun.

 

Michael (03:26)

For those unfamiliar, can you describe what SuiteCommerce is at a high level?

Caleb

SuiteCommerce sits on top of NetSuite. It’s a NetSuite product, a module added to your license. When I say it sits on top of NetSuite, I mean there's no integration required—it ties directly into the API. So it's not a separate application that stores data; you're not managing two systems. This is a big strength, especially for B2B. Normally, you'd have to integrate databases—NetSuite on one side, the ecommerce backend on the other. With SuiteCommerce, you're not managing separate databases. When I say "website customer," I mean the NetSuite customer record itself. The ERP data directly drives the website user experience, and you can surface and manipulate that data in SuiteCommerce.

 

Michael (04:53)

That's a good explanation.

I recently spoke with someone new to SuiteCommerce who was confused by the term "integration". They asked, "Isn't it already connected?" I explained that when you connect NetSuite to platforms like BigCommerce or Shopify, you need an integration—something in the middle. But with SuiteCommerce, you don't need that. The data is already there; you don’t need separate software to connect the systems.

 

Caleb (05:43)

Right. It's not the NetSuite user interface, but it's also not a full integration in the traditional sense of passing data between applications. It’s better to think of it as sitting on top of NetSuite. It’s a different user interface, which is important because you want a shopping experience, not an ERP interface.

You also need to customize that interface—the whole theme. Thinking of it as sitting on top of NetSuite helps, because the data that drives it comes directly from NetSuite, while the user experience is separate.

 

Michael (06:28)

Why is that important? What’s the advantage of having SuiteCommerce sit on top of NetSuite?

Caleb

SuiteCommerce only exists if you have NetSuite—it can't be a standalone solution. But the biggest advantage is that you can directly access NetSuite data for the customer experience. You’re interacting with customer records, price levels, payment terms, invoices—all natively tied to NetSuite. If you're familiar with NetSuite, you can build saved searches, which are like custom data queries. You can surface those searches in the customer portal so they can log in and see ERP data. I like to think of it more as a customer portal than just an ecommerce site, which opens up more use cases.

Michael

Wait, talk more about that. What do you mean by a customer portal?

 

Caleb (07:56)

People usually think of ecommerce as B2C—business to consumer—, but in B2B, it’s more about a customer portal. Sure, you can enter orders, see custom pricing, and pay invoices, but you can also access additional information. Think about customer support—sales reps taking calls, logging into NetSuite, pulling data, and emailing it back to customers. With SuiteCommerce, you can surface that data directly in the portal. Customers log in and access the information themselves, reducing customer support requests. You can even audit those support requests and decide what additional data to surface in the portal. It’s about expanding what’s possible.

 

Michael (09:26)

That sounds like a key strength of SuiteCommerce. Can you explain more about how to leverage the customer portal?

Caleb

Thinking of it as a customer portal helps broaden your perspective. It’s not just for placing orders—it’s about creating efficiency. Automation helps, but so does reducing unnecessary conversations. Customer portals are designed for self-service. SuiteCommerce lets you access ERP data without heavy integrations or the need to build separate front-end interfaces. You can pull that data forward and present it to customers easily.

 

Michael (10:36)

I like that. Many merchants are bogged down with managing orders, especially over the phone. They want an ecommerce site but feel they don’t have time. Your suggestion to approach it as a customer portal makes sense. A well-built site can optimize efficiency and reallocate time internally. It may seem like a lot at first, but once you realize how much time you can save, it’s worth it.

Caleb

Exactly. It frees up time.

 

Michael

It's really opened the eyes of some of the companies we've spoken with.

 

Caleb (11:39)

Yeah, saving time is probably the part people overlook—especially the interactions within their own teams. When people think of NetSuite automation, they focus on saving clicks or populating data in the right spots. But they don’t realize how much time is spent on the phone with customers or internally trying to find information, and to train others on how to access it.

That time adds up, and labor is one of the most expensive costs for a business. By freeing up even 20% of your team's time—thanks to easily accessible data in the ERP, surfaced through a customer portal—you’re adding huge value.

And the ROI typically pays off in less than a year.

 

Michael (12:37)

I like how you're framing this. It's not about saving a couple of clicks here and there—you're talking about eliminating entire tasks from someone's day, which saves a significant amount of time. So, Caleb, walk us through the ROI. What can that look like for a company?

Caleb

We're talking about freeing up hours in the workday. SuiteCommerce especially favors B2B companies or those with a B2C component. These businesses often have many inside sales reps and some outside sales reps. Processing phone and email orders takes up their entire day.

If you want to grow and take on more accounts, you need to free up your inside sales team from manually handling those orders. Sure, that's how it's always been done, and there's value in maintaining those customer relationships. But there are other ways to stay connected while adapting to more efficient processes.

That’s where our SuiteCommerce managed service comes in—we focus on driving ROI from your portal by getting more customers to place orders through SuiteCommerce. Part of that means creating added value for customers so they see the portal as more than just a way to place orders. Once they get familiar with it and see how easy it is, they'll start using it more often, which means fewer calls and emails.

Now, you might wonder, How do we keep that personal connection with customers if they’re using a portal instead of calling their rep? There will always be times when the portal isn’t the right place to handle specific requests, and that’s where the relationship with the rep still matters. Reps can use those moments to upsell or uncover new opportunities.

One feature we often implement in our managed service plans is sales rep surfacing. When customers log in, they see their rep’s photo, email, phone number, and even a personal Zoom link. That way, the rep can say, "Just hop on my Zoom link; it’s right there in your portal," making it easy for customers to get quick, personalized support. Every time they log in, they see their rep’s face, maintaining that personal touch.

On the ROI side, let’s say you have six inside sales reps whose entire job is processing phone and email orders. If each rep makes around $75,000 a year, the total cost to the business—factoring in benefits and taxes—is about $105,000 per rep. Multiply that by six, and you're looking at roughly $630,000 a year just to process orders.

Now, let’s say the portal handles even 20% of those orders, like easy reorders. That’s a savings of about $125,000 a year just from automating sales orders in NetSuite. And that’s not even counting the added benefits of invoice payments, improved cash flow, and fewer late payments.

Most of our managed service plans focus on strategically rolling out functionality—helping sales reps guide customers to use the portal and creating opportunities to shift customer behavior. The ROI becomes clear when you see how much time and cost you're saving.

 

Michael (17:51)

That description is definitely worthwhile. Now, one point I’d add is the importance of having a well-built ecommerce website and a great customer portal to attract net new customers. We talk a lot about optimizing for current customers, which is important, but scaling a business and increasing revenue also require focusing on new customers.

Even in B2B, some companies need to go online to place orders. Those customers are probably already using other companies' ecommerce websites and portals because it's easier and more convenient. Maybe their usual vendor doesn’t have the inventory they need, and your company could be the perfect fit. But if you’re not discoverable online, they’ll never know.

That’s why having a good website and customer portal is so important. Once you land a new customer, the path to purchase needs to be smooth. A lot of companies—especially in the B2B space—are run by people who are already tech-savvy or used to ordering online. Think about how we all use Amazon or other sites. If your portal mirrors that ease of use, you’ll attract and retain new customers. It’s something businesses should definitely be thinking about.

 

Caleb (19:30)

Absolutely. I’ve got a couple of ideas off the top of my head for companies looking to shift even 20% of their phone and email orders to their website. That’s why I designed a specific service offering around this—it frees up time for your sales reps.

And no, you probably don’t want to lay people off because of that. Instead, you can leverage that freed-up time and let your reps focus on finding new accounts. They can start doing more outbound sales and hunting for new deals because they’re not bogged down with manual order processing.

In addition to SEO and being found on Google, having good shopping feeds and syndication helps. But the real value is in freeing up your team to focus on growth. That’s why this strategy works so well in the B2B space.

 

Michael (20:01)

Let them go hunt those new deals—yeah.

Caleb

B2B often requires that personal, human interaction to find new accounts—something SEO can’t fully replace. While there are ways to acquire new B2B customers through SEO, nothing beats a personal connection when generating new business.

Michael

Yeah, those are great insights for B2B businesses using SuiteCommerce. But what about B2C companies? Have you seen success stories there?

 

Caleb (21:01)

Absolutely. While SuiteCommerce really shines in the B2B space, it supports both B2B and B2C within the same domain. Think of it as a standard B2C site until the customer logs in—then it shifts to B2B functionality based on their NetSuite customer record.

For example, if a logged-in customer has specific price levels set in NetSuite, all item pricing will automatically adjust. You can also apply customer-specific pricing, volume-based discounts, and personalized promo codes. Beyond that, you can restrict certain customers to specific warehouse locations or tailor their product catalogs based on login.

For direct-to-consumer customers, when they register, they're created as a lead in NetSuite. They can place orders at list price, but won’t have options such as invoice payments unless they've completed the full B2B registration process. You can also create separate forms for wholesale and direct-to-consumer registrations.

Using personalized catalog views, you can control which products are visible to logged-out visitors versus B2B customers. Essentially, the entire user experience is driven by the customer’s record in NetSuite.

 

Michael (23:10)

That paints a clear picture of how versatile SuiteCommerce can be. Now, let’s get a bit technical. I know you enjoy the technical side of things—what’s one of the most complex problems you've solved in this ecommerce environment?

Caleb

Hmm, it’s tough to pick just one, but I have a few that stand out. One is our sales rep login-on-behalf feature. It allows a rep to log in on behalf of a customer and even switch between sub-customers—all from a single username.

We’ve also built functionality that allows a parent customer to log in and pay invoices for multiple sub-customers, even across different subsidiaries. We can group those invoices into a single checkout flow, which is pretty slick.

Another cool feature is our CSV add-to-cart functionality. Customers can drag and drop a CSV file with hundreds of SKUs, and it’ll automatically extract and add those items to their cart. That saves them from manually navigating through individual product pages.

We’ve also created some really unique themes over the years. Theme development in SuiteCommerce takes effort, but it’s flexible enough to match whatever look or feel a client wants.

Honestly, I haven’t had a request yet that we couldn’t solve.

 

Michael (25:17)

That makes sense. With years of experience and a wide variety of clients, you and the SuiteCommerce team at Anchor Group have encountered—and solved—a lot of challenges. While every business has its own unique needs, many of the underlying problems are similar.

If you were to recommend SuiteCommerce to a company, what type of business would be the ideal fit? We know they need to have NetSuite, but what are the other key indicators?

Caleb

Good question. First, there are actually three SuiteCommerce products, but I’ll focus on the standard SuiteCommerce, formerly known as SuiteCommerce Standard.

SuiteCommerce is a great fit for companies with a strong B2B component, or a blend of B2B and B2C. For broader B2B-B2C needs, I often look at BigCommerce. And if a business is strictly B2C, Shopify and BigCommerce are usually better fits.

But if your business has a significant B2B side, SuiteCommerce is the clear winner—especially if you’re working with a smaller budget. It’s faster to set up, especially for companies that are launching their first ecommerce site or customer portal. It’s a scalable solution, and one of the big benefits is that it doesn’t have transaction fees like many other platforms.

 

Michael (27:34)

And how does the licensing for SuiteCommerce work?

Caleb

It’s straightforward. It’s just an annual licensing fee that’s co-termed with your NetSuite subscription. There are no per-transaction fees or costs based on transaction volume. It’s simple, and that’s one of the reasons I like it.

Michael

That can be a real advantage for companies new to ecommerce. Other platforms often have complicated fee structures with per-transaction charges, which can add up quickly.

 

Caleb (28:13)

Exactly. And beyond licensing, you have to consider integration costs. B2C integrations are simpler, but once you add B2B elements—like invoices, payments, and quotes—it gets more complicated. You’ll need to integrate those records into your My Account portal, a process that can be costly.

SuiteCommerce eliminates those issues. You’re not just saving on integration software, but also on implementation costs. I rarely recommend the NetSuite Connector for ecommerce unless it’s a simple B2C integration. It just doesn’t handle the complexities of B2B well.

As soon as you have any B2B elements, integrating with external platforms becomes complicated and increases your total cost of ownership. That’s why I recommend starting with SuiteCommerce—it simplifies things and makes B2B ecommerce more cost-effective.

 

Caleb (29:09)

Once you introduce any B2B components, integrating them outside SuiteCommerce becomes complicated and significantly increases total cost of ownership. That’s why I often recommend starting with SuiteCommerce for B2B clients—it makes managing those costs much easier.

Michael

Yeah, that makes a lot of sense. Now, let’s dive back into the SuiteCommerce product offerings. You mentioned My Account earlier, but can you walk us through the different products under the SuiteCommerce umbrella?

Caleb

Sure thing. Technically, there are four products with the SuiteCommerce name, but I’ll leave out SuiteCommerce InStore. That’s a point-of-sale solution—it’s not customizable, and what you see is what you get. While we’ve implemented it before, it’s a completely different software from the ecommerce side, so I’ll focus on the other three.

The three we’ll cover are SuiteCommerce Advanced, SuiteCommerce, and SuiteCommerce My Account. SuiteCommerce Advanced was the first version released, and for a while, it was the only option. Functionally, SuiteCommerce and SuiteCommerce Advanced are very similar—the main difference is that SuiteCommerce Advanced offers direct access to the source code.

However, with both products, you can override source code using the extensibility layer, and it’s best practice to use extensions to customize functionality. Because of this, I rarely recommend SuiteCommerce Advanced anymore. SuiteCommerce is almost always the better option because it includes automatic updates, whereas Advanced is version-locked and requires manual updates.

That said, version-locking can have its benefits. For example, if a company has extensive customizations or handles such high transaction volumes that even 30 minutes of downtime would be catastrophic, being version-locked can mitigate that risk. But cases like that are rare.

Most businesses don’t need SuiteCommerce Advanced because everything can be accomplished with SuiteCommerce, and it’s significantly cheaper—about half the licensing cost. I’ve even moved several clients from Advanced to SuiteCommerce to reduce their costs and enable automatic updates.

 

Michael (32:15)

Got it. And just to clarify, when you say SCA, you’re referring to SuiteCommerce Advanced, correct?

Caleb

That’s right. Thanks for pointing that out.

Now, the last product is SuiteCommerce My Account. A few years ago, NetSuite separated the My Account functionality from the full SuiteCommerce platform, making it a standalone product. It’s primarily designed for reordering products and paying invoices—basically, an invoice portal.

We’ve developed some extensions that allow customers to add items to their cart directly within My Account, but they don’t provide the full shopping experience or checkout flows that SuiteCommerce or SuiteCommerce Advanced offers. However, for certain use cases, especially in B2B, it’s a cost-effective option because it has the lowest licensing cost of the three.

Michael

When you say it doesn’t offer the full shopping experience, can you elaborate? Are we talking about the lack of a homepage, product pages, that sort of thing?

 

Caleb (33:38)

Exactly. SuiteCommerce My Account requires customers to log in before accessing anything. There’s no homepage, no product listing pages, no detailed product pages, and no full shopping cart as you’d see in a typical B2C site. That’s why it’s really only suitable for B2B scenarios.

Michael

But once a customer logs into My Account, are there ways to surface product data so they can still shop?

 

Caleb (34:03)

Yes, the native functionality focuses on reordering products. But with our custom extensions, we can surface a product table with add-to-cart buttons, giving it a shopping-like experience. So while it’s not a full ecommerce site, we can build in features that mimic a catalog-style shopping interface.

Michael

So, you can create a catalog-like experience in My Account, allowing customers to browse and reorder products as if flipping through a catalog.

Caleb

Exactly. Another important thing to note is that SuiteCommerce and SuiteCommerce Advanced both include My Account as part of the package. The full platforms consist of three applications: the shopping interface, the checkout, and the My Account portal. When NetSuite made My Account a standalone product, they essentially pulled it out as a separate offering.

My Account has its own unique reorder and checkout experience, which is slightly different from the standard checkout flow. So while there’s still a checkout process, it’s structured differently, especially since it’s focused on reorders and invoice payments.

 

Michael (35:21)

That’s a great point. From what I’ve gathered throughout this conversation, if a company is already using NetSuite, SuiteCommerce is a strong option for both ecommerce and customer portals. There’s a lot of functionality available, and here at Anchor Group, we can extend that functionality to meet specific business needs.

Caleb

Exactly. One of the things I love is being able to say yes to clients. Thanks to all the IP we’ve built, I can confidently say, “Yes, we can do that,” when clients ask for specific features. In fact, we’ve moved toward offering more fixed-bid projects because we know exactly how to implement these features, and we can price them accurately.

It’s been really valuable for prospects to know upfront what their costs will be, and it gives them confidence that we can deliver exactly what they need.

 

Michael (36:16)

Yeah, having that fixed-bid structure is great because it shows we’ve done this before and know how to make it work efficiently. That’s a huge plus.

Anything else people should consider when thinking about SuiteCommerce?

Caleb

Definitely. It’s critical to work with someone who truly understands the product—someone who can think on their feet and design solutions in real time. There aren’t many people out there who can do that effectively, but having that expertise makes all the difference.

It’s also important to partner with someone who can support you beyond implementation. A good partner will help you think creatively about how to leverage the platform’s capabilities to automate processes and differentiate your business from competitors. Advanced customer portals, for example, can give you a competitive edge by offering functionality your competitors don’t have.

 

Michael (37:35)

Yeah, absolutely. That’s fantastic insight.

Caleb

Thanks! This has been great—I always enjoy talking about SuiteCommerce since it’s one of my favorite topics. It might be fun to dive into real-world use cases in a future episode.

Maybe next time we can explore how we’ve designed solutions for different industries, such as wholesale distribution, retail, manufacturing, or software. I think walking through those specific examples will help people see the full potential of SuiteCommerce and how creatively we can use the technology NetSuite offers.

Michael

That sounds like a great plan. I’m sure there’s a lot to learn from both real-world success stories and some creative, hypothetical scenarios.

 

Caleb (38:51)

Yeah, and maybe we’ll throw in some fictitious examples too—just to explore some fun ideas I’ve been curious about.

Michael

Sounds good! Let’s do it.

Caleb

Alright, thanks, Michael. Appreciate the conversation.

Michael

Yeah, great chat. See you next week!


Where to Listen to the Podcast

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Oracle NetSuite Alliance Partner, BigCommerce Certified Partner

As both a BigCommerce Certified Partner and an Oracle NetSuite Alliance Partner, Anchor Group is ready to handle BigCommerce and NetSuite projects alike! Whether you already have one platform and are looking to integrate the other, are considering a full-scale implementation of both platforms, or simply need support with ongoing customizations, our team is ready to help answer any questions you might have. Get in touch!

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