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Caleb Schmitz

Chief Revenue Officer (CRO)

Caleb is energetic, optimistic, and endlessly curious—the kind of leader who connects with people wherever they are and makes every conversation feel approachable. He’s inventive by nature and loves problem-solving complex business use cases. People often describe him as playful and adaptable, someone who can find common ground with just about anyone thanks to his wide range of interests. His core values are rooted in work ethic, approachability, and bringing the values he lives at home into his work life. He works hard to lead well—both in his family and at Anchor Group. He loves that the team gets to solve hard problems across industries and builds creative solutions in a constant state of learning. The ability to work alongside high-caliber, values-driven teammates is a major part of why he continues to pour into the community at Anchor Group. Caleb holds a B.S. in Mechanical Engineering and an MBA, and his career began in transportation manufacturing as a design engineer and production supervisor. Being involved in his company’s ERP implementation became the pivot point that led him into systems consulting. His background spans engineering, manufacturing, retail, wholesale, distribution, sales, ecommerce, and marketing. Over the years, he has specialized in NetSuite, SuiteCommerce, and custom ecommerce solutions. He has been with Anchor Group since its earliest days—back when everything started in a living room. Outside of work, Caleb loves helping his kids build memories—hiking, building forts, learning hands-on skills, and inventing treasure-hunt stories. He also enjoys mountain biking, downhill skiing, and picking up new skills across the arts and sciences, from creative writing and music to engineering and business.

Most Recent

4 Videos About NetSuite You Should Watch

It's always difficult to find solid training videos and NetSuite tutorials that are understandable. In addition, it is crazy expensive to find even a moderately good course to get you up to speed on the basics. Here are 4 videos that are simple but clearly explaining valuable parts to NetSuite.

Read the Article Anchor Group employee recording in a studio

Find SuiteCommerce Image (Bundle Installation Guide)

Every SuiteCommerce website has product images. When an image is uploaded to the file cabinet, it needs to be labeled using the naming conventions defined in the SuiteCommerce website setup record. When the file is saved, the image is automatically associated to the item record in a sublist. SuiteCommmerce administrators are unable to run a saved search on the associated image easily because it exists as a sublist on the item record. Anchor Group created a bundle that allows you to run saved searches on the item record to find the associated images on the product page. This bundle is needed by any company that uses SuiteCommerce or SuiteCommerce Advanced.

Read the Article A person working at a computer while another watches, and a third points out specific points, illustrating collaboration and communication.

AP Automation for NetSuite

In this episode, Caleb sits down with Lee Jacobs, Head of Product at Charted, to explore AP automation for NetSuite users. Learn how to automate vendor onboarding, invoice processing, month-end accruals, and approval workflows—plus the ROI math behind when automation makes sense for your business.

Read the Article AP Automation in NetSuite saves $18k per year
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