Industry background: I started in transportation manufacturing as an engineer and production supervisor, then moved into systems consulting after discovering I loved solving business problems. Being part of an SAP implementation showed me how much coordination an ERP project takes. At Anchor Group, I’ve seen how the right systems and processes help businesses grow. And a Rice Krispie stand with only one customer—the mailman—taught me that traffic matters. What parts of work do you nerd out about? I love solution design: understanding how a business works, finding process bottlenecks, and figuring out how NetSuite, e-commerce, integrations, or automation can help. I’m also curious about AI when it solves a real problem. What else are you known for? I try to be approachable, curious, and honest. I enjoy connecting with people across the NetSuite community and helping solve tough problems. Outside work, I’m a dad who loves building forts and making up treasure hunts. Favorite quote: “Traffic matters.” A good idea needs a way to reach people. Something you wouldn’t know about me: I published a prank book I wrote in middle school, keeping the original grammar and all. It sold far better than I expected. I've also written more books than I've read, mostly because I'm an audiobook person (slight hyperbole). Why do you respect yourself? I work hard, stay curious, and try to treat people with care. I’m proud to help build a strong team and create solutions that help businesses—and the jobs they support—thrive.
He's pretty awesome
Before you dive into the articles Caleb has written for our blog, see what our clients have to say about working with him.
In this episode of the Anchor Group Podcast, Caleb sits down with Stephen, a fractional CTO and CIO, to explore how AI is reshaping business processes. They discuss technology stacks, ERP solutions, automation, and real-world AI use cases—from data mapping to SEO in the age of LLMs. The conversation highlights how businesses can move beyond hype to discover practical and impactful applications of AI.
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In this candid conversation, Caleb and Evan Sturman share why ethical entrepreneurship isn’t just good for people—it’s good for business. From empowering employees and fostering innovation to balancing profit with purpose, they explore how to build a thriving, sustainable company culture.
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Explore NetSuite for wholesale distribution—order-to-cash, inventory, procurement, and accounting. Learn key workflows and automation tips in this episode.
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Anchor Group just launched Sonar, a free AI tool built directly inside NetSuite. In this episode, Michael sits down with Caleb to break down what Sonar is, how its 260+ NetSuite-specific prompts work, and how to keep your data secure while using it. Whether you're a NetSuite admin, consultant, or CFO, Sonar is built to act like an AI coworker inside your NetSuite environment.
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In this episode, Caleb interviews Ray Roberts from ShipHawk to explore the evolving logistics landscape. They discuss how tariffs are reshaping supply chains, the role of robotics in modern warehouses, and how companies can boost profits through automation, smart carrier selection, and freight audits. If you're looking to streamline operations and uncover hidden revenue in your shipping and warehouse workflows, this conversation delivers clear insights and practical solutions.
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In this pre-release of our podcast, hosts Caleb and Michael discuss high-level topics pertaining to SuiteCommerce, BigCommerce, and NetSuite!
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Data migration is a critical part of any ERP implementation, but is bringing over detailed historical transactions worth the cost? In this episode, Caleb and Paul break down the ROI of data migration, why it matters for audits and sales reporting, and how businesses moving from QuickBooks to NetSuite can streamline their processes. Plus, learn expert insights on the chart of accounts, AI-driven reporting, and real-world strategies to avoid migration pitfalls.
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Caleb sits down with Jon Leipzig of Airbricks to break down how AI-powered sales order automation is eliminating manual PO entry in NetSuite — cutting order processing from 10 minutes to 10 seconds per order, without sacrificing accuracy or control.
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In this episode, Caleb and Michael walk through high-impact B2B e-commerce features they've helped build on SuiteCommerce and BigCommerce. From dynamic buyer portals and ERP data surfacing to custom grid views and invoice management, this is your guide to upgrading the B2B customer experience.
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In this episode of the Anchor Group Podcast, Caleb Schmitz, Chief Revenue Officer at Anchor Group, shares his journey from a small-town Wisconsin engineer who couldn't schedule Outlook meetings to building a 50-person NetSuite consulting firm. This origin story covers resilience, work ethic, and the realities of consulting careers.
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In this episode of the Anchor Group Podcast, Michael and Caleb recap their experience at SuiteWorld 2025 in Las Vegas — sharing key takeaways, insights, and what’s coming next for the NetSuite ecosystem. They dive into the real value of attending SuiteWorld, discuss the growing role of AI in NetSuite, highlight updates in B2B eCommerce, and talk about why the event’s strong sense of community and relationships makes it so unique. Whether you’re a NetSuite user, developer, or business leader looking to get more out of your ERP and eCommerce stack — this one’s packed with actionable insights.
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Caleb and Michael explore the world of NetSuite integrations, covering direct API connections, middleware solutions, SuiteApps, and bundles. They discuss when each approach makes sense, the skills required, how to manage data flow, and ways to customize integrations for your business.
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