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Caleb Schmitz

Chief Revenue Officer (CRO)

Caleb is energetic, optimistic, and endlessly curious—the kind of leader who connects with people wherever they are and makes every conversation feel approachable. He’s inventive by nature and loves problem-solving complex business use cases. People often describe him as playful and adaptable, someone who can find common ground with just about anyone thanks to his wide range of interests. His core values are rooted in work ethic, approachability, and bringing the values he lives at home into his work life. He works hard to lead well—both in his family and at Anchor Group. He loves that the team gets to solve hard problems across industries and builds creative solutions in a constant state of learning. The ability to work alongside high-caliber, values-driven teammates is a major part of why he continues to pour into the community at Anchor Group. Caleb holds a B.S. in Mechanical Engineering and an MBA, and his career began in transportation manufacturing as a design engineer and production supervisor. Being involved in his company’s ERP implementation became the pivot point that led him into systems consulting. His background spans engineering, manufacturing, retail, wholesale, distribution, sales, ecommerce, and marketing. Over the years, he has specialized in NetSuite, SuiteCommerce, and custom ecommerce solutions. He has been with Anchor Group since its earliest days—back when everything started in a living room. Outside of work, Caleb loves helping his kids build memories—hiking, building forts, learning hands-on skills, and inventing treasure-hunt stories. He also enjoys mountain biking, downhill skiing, and picking up new skills across the arts and sciences, from creative writing and music to engineering and business.

Most Recent

Sonar AI Just Changed How NetSuite Works

Anchor Group just launched Sonar, a free AI tool built directly inside NetSuite. In this episode, Michael sits down with Caleb to break down what Sonar is, how its 260+ NetSuite-specific prompts work, and how to keep your data secure while using it. Whether you're a NetSuite admin, consultant, or CFO, Sonar is built to act like an AI coworker inside your NetSuite environment.

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Best NetSuite Payment Processing Solutions

Payment processing fees can be one of your largest software expenses—especially if you're doing over $20 million in revenue. In this episode, Michael sits down with Caleb Schmitz to break down payment solutions that work seamlessly with NetSuite, including some lesser-known options that could save you serious margin.

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NetSuite Data Migration 101

Data migration is a critical part of any ERP implementation, but is bringing over detailed historical transactions worth the cost? In this episode, Caleb and Paul break down the ROI of data migration, why it matters for audits and sales reporting, and how businesses moving from QuickBooks to NetSuite can streamline their processes. Plus, learn expert insights on the chart of accounts, AI-driven reporting, and real-world strategies to avoid migration pitfalls.

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Net Terms for New Customers? Here's the Problem

Most B2B merchants are unknowingly acting as their customers' bank — and it's draining cash flow, piling up AR work, and costing deals. In this episode, Caleb from Anchor Group sits down with Alec Berkley and Mark Regal from Resolve to break down how automated net terms financing eliminates credit risk, speeds up customer onboarding, and frees up cash without rebuilding your tech stack.

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Profit vs. People - Ethical Business

In this candid conversation, Caleb and Evan Sturman share why ethical entrepreneurship isn’t just good for people—it’s good for business. From empowering employees and fostering innovation to balancing profit with purpose, they explore how to build a thriving, sustainable company culture.

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