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Caleb Schmitz

Chief Revenue Officer (CRO)

Caleb received his B.S in Mechanical Engineering from both Benedictine College and the University of North Dakota before working as a design engineer and production supervisor in the transportation manufacturing industry. While in that role, he was moved to support the company’s internal ERP implementation. After that, Caleb loved the ERP consulting space and joined his brother at Anchor Group, building a NetSuite consulting practice. His focus in the company has been on ecommerce and NetSuite customizations. Fast forward a few years, and Caleb is now a passionate thought leader in NetSuite, SuiteCommerce, and BigCommerce ecosystems, with a focus on sharing insights across diverse industries. Leveraging a background in mechanical engineering, manufacturing operations, ERP, and ecommerce development, Caleb has supported over 500+ NetSuite customers, gaining invaluable insights to share. He is committed to spreading knowledge and empowering others with the expertise he has acquired.

Most Recent

Ways to Improve NetSuite Data Integrity

NetSuite ERP requires management if you want to keep the data clean. Bookkeeping services are one way to help you keep your accounting data clean, but what about the rest of your ERP data. This article gives four NetSuite roles methods to help keep their data clean to properly perform their role. There are tips for accountants, supply chain, marketing, and C-Suite. Take a look at the video in the blog to improve your NetSuite instance.

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Quickbooks vs NetSuite

In this episode of the Anchor Group Podcast, Caleb interviews Tailor Hartman from Celerity Accounting to unpack the key differences between QuickBooks Online and NetSuite. They discuss when it’s time for businesses to move from basic bookkeeping tools to a full ERP, where each platform shines (or falls short), and how proper accounting systems can drive growth and reduce chaos.

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SuiteWorld

In this episode of the Anchor Group Podcast, Michael and Caleb recap their experience at SuiteWorld 2025 in Las Vegas — sharing key takeaways, insights, and what’s coming next for the NetSuite ecosystem. They dive into the real value of attending SuiteWorld, discuss the growing role of AI in NetSuite, highlight updates in B2B eCommerce, and talk about why the event’s strong sense of community and relationships makes it so unique. Whether you’re a NetSuite user, developer, or business leader looking to get more out of your ERP and eCommerce stack — this one’s packed with actionable insights.

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Tips to Increase Sales on a SuiteCommerce Site

For an ecommerce business, or any business with an online presence, your website can play a critical role in supporting and even automating that sales pipeline, from the initial lead through the conversion process all the way to post-sale customer engagement.

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Find SuiteCommerce Image (Bundle Installation Guide)

Every SuiteCommerce website has product images. When an image is uploaded to the file cabinet, it needs to be labeled using the naming conventions defined in the SuiteCommerce website setup record. When the file is saved, the image is automatically associated to the item record in a sublist. SuiteCommmerce administrators are unable to run a saved search on the associated image easily because it exists as a sublist on the item record. Anchor Group created a bundle that allows you to run saved searches on the item record to find the associated images on the product page. This bundle is needed by any company that uses SuiteCommerce or SuiteCommerce Advanced.

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