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Caleb Schmitz

Chief Revenue Officer (CRO)

Caleb is energetic, optimistic, and endlessly curious—the kind of leader who connects with people wherever they are and makes every conversation feel approachable. He’s inventive by nature and loves problem-solving complex business use cases. People often describe him as playful and adaptable, someone who can find common ground with just about anyone thanks to his wide range of interests. His core values are rooted in work ethic, approachability, and bringing the values he lives at home into his work life. He works hard to lead well—both in his family and at Anchor Group. He loves that the team gets to solve hard problems across industries and builds creative solutions in a constant state of learning. The ability to work alongside high-caliber, values-driven teammates is a major part of why he continues to pour into the community at Anchor Group. Caleb holds a B.S. in Mechanical Engineering and an MBA, and his career began in transportation manufacturing as a design engineer and production supervisor. Being involved in his company’s ERP implementation became the pivot point that led him into systems consulting. His background spans engineering, manufacturing, retail, wholesale, distribution, sales, ecommerce, and marketing. Over the years, he has specialized in NetSuite, SuiteCommerce, and custom ecommerce solutions. He has been with Anchor Group since its earliest days—back when everything started in a living room. Outside of work, Caleb loves helping his kids build memories—hiking, building forts, learning hands-on skills, and inventing treasure-hunt stories. He also enjoys mountain biking, downhill skiing, and picking up new skills across the arts and sciences, from creative writing and music to engineering and business.

Most Recent

Customize NetSuite for Your Business | NetSuite Developers

This is a guide for anyone who wants to understand how to transfer his or her business processes into the NetSuite environment. It will be especially helpful for anyone in discussions with a NetSuite implementation partner (or currently preparing for those discussions). This is because in this guide we will focus on clarifying terminology and providing some examples to help flesh out the general structure of NetSuite’s record-keeping tools.

Read the Article Customize NetSuite for your business.

NetSuite Integrations 101

Caleb and Michael explore the world of NetSuite integrations, covering direct API connections, middleware solutions, SuiteApps, and bundles. They discuss when each approach makes sense, the skills required, how to manage data flow, and ways to customize integrations for your business.

Read the Article netsuite integration 101

My Path to Become a NetSuite Consultant

In this episode of the Anchor Group Podcast, Caleb Schmitz, Chief Revenue Officer at Anchor Group, shares his journey from a small-town Wisconsin engineer who couldn't schedule Outlook meetings to building a 50-person NetSuite consulting firm. This origin story covers resilience, work ethic, and the realities of consulting careers.

Read the Article Caleb-Origin-Story-4
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