5 Ways to Utilize SuiteCommerce More Effectively

SuiteCommerce is NetSuite's flagship module, providing an unparalleled experience for organizations and ecommerce users. If you already have SuiteCommerce, you might want to consider some of these ideas to ensure you use it and get the most bang for your buck.

SuiteCommerce Summary (Video)

• Customization to use NetSuite configuration for content management (Timestamp 0:13)
• SuiteCommerce SEO meta description (Timestamp 0:44)
• Google Search Console Errors (Timestamp 1:10)
• My Account/Customer Portal Customization (Timestamp 1:38)
• Purchase pre-built themes and extensions (Timestamp 2:07)

Tip 1: Customization Content Management

When companies are new to SuiteCommerce, they often require customization of their web store to fit their specific business processes. Some companies also implement custom themes. It's essential to ask your developer to make pieces of the web store available in the NetSuite configuration, allowing your internal team to swap out content without requiring a NetSuite Developer.

To make customization available in configuration, a developer typically takes a little longer to complete the customization, as they have to build the configuration piece for content management. If you have a marketing team that frequently swaps content, ensure the developer makes as much content as possible available via NetSuite configuration or Site Management Tools.

Tip 2: SuiteCommerce SEO Meta Description

If you have an ecommerce website, meta descriptions are crucial to maintaining high Google rankings. Search engine optimization (SEO) relies on meta descriptions to tell Google the primary focus of the web page. The meta description appears below the page title in Google search results, so it is also important to effectively convey to a potential customer what your page is about. For ecommerce, meta descriptions can be automated for product detail pages (PDPs) that display your item information.

For companies with thousands or millions of SKUs in NetSuite ERP, ensuring data integrity for this field is crucial. Writing a short SuiteScript to auto-populate the meta description to target keywords that people search for on Google is very easy.

Tip 3: Google Search Console Errors

Since you will have product data on an ecommerce website, it's important that Google correctly reads the product detail pages on which items are located. You can use the Structured Data Testing Tool to ensure you have no Google Search Console errors from item pages. Copy/paste your product page URL into this tool, and it will show any errors. If you encounter any errors, please contact your developer to resolve them.

If you have extensive customization in older versions of SuiteCommerce Advanced (prior to 2017), you may want to consider upgrading to the latest version of SuiteCommerce Advanced. Sometimes, website customization can become extreme, making it challenging to fix Google Search Console errors. In SuiteCommerce, developers can utilize the extensibility API to ensure that customizations are consistently managed.

Tip 4: My Account / Customer Portal Customization

Business-to-business (B2B) ecommerce organizations rely heavily on "My Account" to help their customers track orders, view PO numbers, enter cases, and access customer-specific information. If a native feature isn't available in SuiteCommerce, the "My Account" can be customized by an SCA developer. This is one of the reasons SuiteCommerce outplays its competitors in ecommerce. It offers the best B2B My Account solution, providing total access to NetSuite ERP.

This is an example of a portal customization that enables a company to display custom records in 'My Account.' B2B companies heavily utilize this feature, as they frequently need to display customer-specific information on their websites for easy access to data.

Tip 5: Purchase Pre-Built Themes and Extensions

If you utilize NetSuite ERP or SuiteCommerce, you need access to apps, features, and customizations created by third-party firms or independent developers. You can check out the NetSuite Apps and SuiteCommerce Apps pages, where our team of developers at Anchor Group has listed apps, extensions, and scripts.

You can also utilize SuiteApp, NetSuite's app platform. It is primarily focused on third-party software that integrates into NetSuite.

Oracle NetSuite Alliance Partner & Commerce Partner

Hopefully, this post provides you with something to work with as you try to understand NetSuite and its capabilities for your business. If you have general questions about SuiteCommerce or more specific questions about how your business can further optimize its use of SuiteCommerce, please don't hesitate to contact us at your convenience.  Anchor Group is a certified Oracle NetSuite Alliance Partner & Commerce Partner equipped to handle all kinds of NetSuite and SuiteCommerce projects.

We are a premium SuiteCommerce agency that creates powerful customer portals. Unlike our competitors, we have already solved your problems.

FREE SuiteCommerce Book

Want to learn more about SuiteCommerce and how it can benefit your business? We'd like to give you a FREE NetSuite Ecommerce paperback book. Here at Anchor Group, we take pride in having the heart of a teacher. This is just one of the many ways that we follow through on that value. So, what are you waiting for?

Order the free SuiteCommerce book today, and we'll even pay for shipping.