BigCommerce Becomes Commerce.com

BigSummit 2025 Recap | Anchor Group Podcast

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• Michael Mueller, eCommerce Account Executive at Anchor Group
• Anchor Group (Company Page)

Podcast Transcript

Michael (00:00)
Hey everybody, thanks for tuning in to this edition of the Anchor Group podcast. This is Michael, and I’m flying solo on this episode. We’re doing a recap of Big Summit, which happened in Austin, Texas this past week with BigCommerce, Feedonomics, and Makeswift. I’ll walk through the events, the key takeaways, and what you should know if you use any of these platforms.

As I mentioned, this conference covered a few different software platforms you may be familiar with, along with some major announcements. First off, the conference was in Austin, Texas. Now, if you know anything about Anchor Group, you know we’re not from Texas—we’re an Upper Midwest-based software and e-commerce development agency. That means we go ice fishing for fun. Austin in August was a wild change of pace, with 100-degree heat and heavy humidity. For us Minnesotans, that was a shock.

Still, it’s always good to connect with people in the industry—those you usually only see on Zoom calls. Meeting face-to-face is like finally seeing a LinkedIn headshot walking around in real life. That’s exciting, and this conference was no different.

There were a couple of key takeaways I want to share, especially if you couldn’t attend or want to hear my perspective. The first major announcement was the official rebranding of BigCommerce to Commerce.com. We saw hints of this earlier when BigCommerce acquired the commerce.com URL, but now it’s official. BigCommerce is no longer the parent company—it’s now a subsidiary under Commerce.com, alongside Feedonomics and Makeswift.

Rebranding can be tricky. Internally, change management is already hard, but rebranding a product is change management on a very public scale. At Anchor Group, I believe this restructuring will reduce confusion about what belongs where. You can use BigCommerce, Feedonomics, and Makeswift together, or one-off depending on your situation. Before, with BigCommerce as the parent company, it wasn’t always clear how the pieces fit together. Having Commerce.com as the umbrella makes things simpler.

BigCommerce remains their flagship e-commerce platform—the digital front door for merchants in B2C, D2C, and especially B2B. That B2B niche is where BigCommerce really shines, and that’s where we see it excel for manufacturing, wholesale, and distribution clients. At the conference, they emphasized that BigCommerce B2B Edition isn’t going anywhere. They’re continuing to invest in it and announced several new feature updates, which is encouraging. We like seeing a product actively improved rather than left to stagnate.

On the Feedonomics side: Commerce.com owns Feedonomics, which is an omnichannel selling platform. It connects to your e-commerce site, takes your product data, and pushes it out to channels like Amazon, Meta, Walmart, and eBay. Orders placed on those channels flow back into your e-commerce engine. Historically, Feedonomics has been a strong enterprise solution but less accessible for small to medium-sized businesses. At Big Summit, they announced they’re addressing that gap—making the platform more SMB-friendly in both features and licensing. That’s going to be valuable as those updates roll out.

Lastly, Makeswift. This is the third product under the Commerce.com umbrella and has been primarily a page builder tool in the headless environment. One of the most exciting announcements was that Makeswift will now be accessible for BigCommerce stencil. Many of you know Shogun as a page builder tool, especially in the Shopify ecosystem. Makeswift is moving into that same space for BigCommerce, making it easier to leverage without going headless. For the highly technical folks, that may sound simplified, but at a high level, that’s the takeaway.

So Makeswift is going to be a BigCommerce product that extends the widgets on the page builder tool, essentially giving you a whole new set of widgets to work with. It’s another piece of your software stack if you’re using BigCommerce stencil. This will let you create more dynamic pages with a stronger, more robust feel than what’s possible with the current page builder and stencil.

Like any tech conference, there was plenty of show—bumping music, loud bass, even balloons dropping from the ceiling when they announced the rebrand. It’s all fun, and while rebrands always come with challenges, overall this one feels like a step in the right direction.

The last big theme was AI. It’s everywhere right now, and it’s not going away. I’ll give you an example. Flying back from Austin, I was in the Minneapolis airport. An older gentleman at my gate asked the attendant where the nearest ATM was. She told him there wasn’t one in that part of the terminal. He replied, “Well, ChatGPT told me there was.” That moment stuck with me. It showed just how integrated AI already is, even in small, everyday situations.

At the conference, AI came up in every presentation, talk, and breakout session. The truth is, even the so-called experts don’t know exactly what the next one, three, or six months will hold. It’s evolving too quickly. But what stood out was how confident the Commerce.com team sounded when talking about it.

In one breakout session, they outlined a roadmap for how AI could reshape BigCommerce’s B2B edition, mapping the order flow from buyers to merchants. Will it play out exactly like they predicted? Probably not. But their energy and confidence were different from what I’ve seen at other conferences. Many people talk about AI as the “elephant in the room” and hedge their language. The Commerce team leaned in—they were bold, thoughtful, and genuinely excited.

If I were a merchant or an agency building for the future, I’d see that as a positive. None of us know precisely what’s coming, but AI will be part of it. And if I’m choosing a partner, I’d rather work with a company that’s eager to embrace and shape that future.

That’s really one of the biggest takeaways I had—hard to capture in a LinkedIn post, but hopefully it comes through here. The vibe in the room was different, in a good way. The way Commerce.com spoke about AI across their products—BigCommerce, Feedonomics, and Makeswift—left me optimistic.

So that’s where I’ll wrap this up. Thanks for tuning in. If you were at the conference, it was great connecting with many of you. If we didn’t get a chance to connect, feel free to reach out on LinkedIn. I’m always happy to share ideas and strengthen relationships in the ecosystem.

If you’re a merchant using BigCommerce—whether B2C, D2C, or B2B—and you want to talk about how AI could impact your business, reach out anytime. And of course, keep tuning in to the Anchor Group podcast. We’ve got exciting guests coming up that I think you’ll really enjoy.

Until next time, keep chasing greatness, everybody.

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