The ShipHawk Advantage: Multi-Carrier Shipping Software
ShipHawk does more than print shipping labels. It helps teams manage the steps between order approval and shipment. It also sends shipping details back to NetSuite.
Core Capabilities
Smart Packing Algorithm: ShipHawk checks item size and weight to pick a suitable box or pallet. This can lower shipping costs. Carriers often charge based on package size as well as weight. A large box with a small item may cost more to ship.
Multi-Carrier Rate Shopping: Workers no longer need to check several carrier websites. ShipHawk compares live rates across its carrier network. Staff can request rates through the NetSuite Item Fulfillment screen. The system helps choose a service that meets the order's needs.
Warehouse Management System (WMS): ShipHawk also offers tools for warehouse work. These include receiving stock, tracking storage units, planning pick routes, and counting stock.
Business Rules Engine: You set the shipping rules. For example, lighter orders can use Ground shipping. Large pallet orders can use LTL freight. You can also set rules for home deliveries. ShipHawk then applies these rules to each order.
EDI Compliance: Large retailers often need special shipping records. ShipHawk can send package data to NetSuite for electronic data interchange (EDI). An EDI provider then creates and sends advance ship notices (ASNs). This helps your team meet retailer shipping rules and avoid costly errors.
How the Hybrid SuiteApp Architecture Works
ShipHawk connects to NetSuite as a Hybrid SuiteApp. This means it combines software outside NetSuite with tools inside your account.
Here's how it works:
- Your team installs and sets up ShipHawk's NetSuite link.
- The systems share order and shipping data through APIs.
- The standard direct link does not need separate middleware.
- NetSuite keeps the main records for orders, stock, and finance.
This setup can reduce delays between shipping and record updates. Your team does not have to move data through another platform. That means fewer systems to check when something goes wrong.
Key Steps to Integrating ShipHawk with NetSuite
The time needed for setup depends on your warehouse and shipping needs. Clean item data also helps the project move faster.
Here's what the process looks like.
Phase 1: Discovery and Account Setup
Your ShipHawk setup team starts by reviewing how you ship orders. They look at your warehouse sites, carriers, and daily tasks.
They may ask:
- How many orders do you ship each day?
- Do you ship parcels, freight, or both?
- How many warehouses do you run?
- Which carriers do you use now?
- How does your team choose carriers and print labels?
These answers help shape the project plan. Your team will also review the ShipHawk account and NetSuite setup needs. This gives everyone a clear view of the work ahead.
Phase 2: SuiteApp Installation and Carrier Registration
Your NetSuite Consultant or system admin helps set up the ShipHawk link.
The setup may add fields, tabs, and scripts to NetSuite. These tools let ShipHawk share data with your ERP.
Next, your team adds carrier accounts to ShipHawk. This includes any rates you have agreed on with carriers.
These details matter. Without the right carrier data, shipping quotes may not match your actual rates.
Phase 3: Item Data Sync and Business Rules
This phase can reveal problems with your item records.
ShipHawk uses data from NetSuite to plan packing and shipping. That data may include:
- Item length, width, and height
- Item weight
- Hazardous material flags
- Lot and serial number details
The catch: Your item data must be correct.
If item sizes are wrong, ShipHawk may choose the wrong box. Bad weight data can also lead to poor shipping quotes.
The fix is simple in theory, but it can take work. Your team needs to check the item records before launch.
Once the data looks good, you can set shipping rules. These cover carrier choice, delivery speed, address type, and package size.
Phase 4: Testing and Training
Now it's time to test the full process. Start with sample orders. Check how ShipHawk picks boxes, finds rates, and prints labels.
If you have a NetSuite sandbox, use it for testing first. This helps keep live orders safe while your team checks the setup.
Train warehouse staff on their new daily tasks. Let them try the steps and report issues. Fix any errors before the system goes live.
Phase 5: Go-Live and Optimization
Once testing is done, your team can launch the new workflow. Watch the first shipments closely. Check labels, carrier rates, and tracking updates.
Make sure the correct data reaches NetSuite. Your team should also review shipping errors and staff feedback.
Some changes may be needed after launch. That's normal. A working system is a good start. A system your team can trust every day is the real goal.
What to Watch Out For: Common Integration Challenges
Even a good setup can run into problems. Most issues are easier to fix when you find them early.
| Challenge |
Solution |
| Missing item sizes or weights |
Check records and fill gaps with CSV imports |
| NetSuite shipping settings |
Review Advanced Shipping and related settings before setup |
| Carrier login issues |
Test carrier accounts before adding them |
| Shipping rules causing errors |
Start with simple rules and test each change |
| Custom scripts causing conflicts |
Ask a developer to review scripts before launch |
Item data deserves extra care. Say you have 5,000 SKUs, but only 2,000 have size details. That's a lot of records to fix.
You may need a plan to fill those gaps. Some teams use ShipHawk Dimensioner to measure items faster. This handheld tool records item size and weight. It can also send the data back to NetSuite.
The goal is to catch bad data before it affects real orders.
Optimizing Order Management and Fulfillment
After ShipHawk goes live, your shipping process can look very different.
Here's a simple example.
Before ShipHawk:
- Sales order approved in NetSuite
- Picker prints a paper picklist
- Worker picks items and brings them to packing
- Packer chooses a box by hand
- Packer checks carrier websites and compares rates
- Worker prints a label and ships the box
- Staff enters tracking details into NetSuite
After ShipHawk:
- Sales order approved in NetSuite
- WMS creates a pick route on a mobile device
- Worker scans items to check each pick
- ShipHawk suggests a box based on item size
- System compares carrier rates using shipping rules
- Worker prints the chosen shipping label
- Tracking and shipping costs flow back to NetSuite
The time savings can be large. According to ShipHawk, Redeye Worldwide cut shipment processing time by 93%. A task that took five minutes fell to less than 20 seconds.
That gives workers more time to handle orders.
For teams using SuiteCommerce Services or BigCommerce Development Services, faster shipping can help customers too. Orders can leave the warehouse sooner. Customers can also get tracking updates with less delay.
Advanced Warehouse Management Capabilities
ShipHawk also offers a WMS for teams that need more warehouse control.
These tools help manage daily stock movement:
- Directed Receiving: Guides workers to the right place for incoming stock
- License Plate Management: Tracks groups of items in boxes, pallets, or storage units
- Optimized Pick Paths: Helps workers take shorter routes through the warehouse
- Cycle Counting: Lets workers count stock during their normal shifts
- Scan-Pack Verification: Uses barcode checks to catch packing mistakes
These features can make warehouse work easier to track. Staff spend less time looking for items. Managers can spot stock problems sooner.
One real example comes from Shady Rays. ShipHawk's case study says the sunglasses brand raised peak order throughput by 50%. Its team also handled 90,000 orders in five days.
The company used ShipHawk WMS and TMS with NetSuite. This helped it manage busy sales periods and changing order needs.
Leveraging NetSuite's Customization for ShipHawk Workflows
You don't always need custom code to make ShipHawk work well. Many shipping rules can be set inside ShipHawk. This helps keep the system easier to manage.
Still, some businesses need extra setup work.
Here are a few examples:
- Order approvals: A NetSuite workflow can hold orders until all checks are complete.
- Custom order fields: Your team may need to map special fields between systems.
- Multiple subsidiaries: NetSuite OneWorld users may need extra rules for order routing.
A good rule is to keep each task in the right system. Use ShipHawk to manage packing and shipping rules. Use NetSuite for order approvals and other business tasks. This can make future changes easier.
For more ideas, see our guide to NetSuite automation. Small changes to daily tasks can remove a lot of manual work.
Real-World Results: What Customers Actually Experience
Case Study: Hammer Nutrition, Shipping Cost Reduction
Hammer Nutrition sells sports nutrition products. Its team needed a better way to choose shipping services and control costs.
Manual carrier choices can miss lower rates. The company wanted a process based on current shipping data.
According to ShipHawk, Hammer Nutrition cut shipping costs by 20%. It used Smart Packing and carrier rate shopping to help make better shipping choices.
This shows how box size and carrier choice can work together to lower costs.
Case Study: Redeye Worldwide, Faster Shipment Processing
Redeye Worldwide wanted to speed up its shipping process. Manual steps were taking time that workers could spend on other tasks. The company needed a way to process shipments faster.
According to ShipHawk, Redeye Worldwide cut shipment processing time by 93%. A shipment that took five minutes could now take less than 20 seconds.
This is a strong example of how shipping tools can reduce manual work.
Case Study: Shady Rays, High-Volume Fulfillment
Shady Rays sells sunglasses through online and retail stores. Its warehouse faced large order spikes during busy sales periods. The old systems made it hard to keep up.
The company chose ShipHawk WMS and TMS with NetSuite.
According to ShipHawk's case study, the brand achieved:
- 50% more order throughput during peak sales
- 20% lower average cost per order
- Capacity to process 90,000 orders in five days
Shady Rays also made it easier to train new workers. Its warehouse staff grew from 15 to nearly 90 during peak periods. The new tools helped the team handle that growth while keeping orders moving.
Is ShipHawk the Right Fit for Your Business?
Strong Fit If You:
- Ship both parcels and freight from the same warehouse
- Need more control over stock and warehouse tasks
- Supply large retailers with EDI and ASN needs
- Want to compare carrier rates without extra manual work
- Have clean item records or can fix missing data
- Ship large order volumes and expect more growth
May Not Be the Best Fit If You:
- Have simple shipping needs already covered by your current tools
- Prefer a basic setup with little help from a consultant
- Need to clean up a large amount of item data first
- Want to review project costs before adding warehouse tools
- Only need a basic way to print shipping labels
Comparison: ShipHawk vs. Alternative NetSuite Shipping Solutions
Different shipping tools serve different needs. Some focus on parcel labels. Others help manage freight, packing, and warehouse work.
| Feature |
ShipHawk |
ShipStation |
NetSuite Ship Central |
| NetSuite Link |
Hybrid SuiteApp |
API or connector |
Native NetSuite |
| Parcel Shipping |
Yes |
Yes |
Yes |
| Freight Shipping |
LTL and FTL |
Depends on setup |
Depends on carrier setup |
| Warehouse Tools |
Full WMS option |
External WMS links |
NetSuite warehouse tools |
| Packing Tools |
Smart Packing |
Package rules |
Native packing tools |
| EDI/ASN Support |
EDI provider link |
Depends on setup |
ERP/EDI workflow |
| Setup Time |
Varies by project |
Varies by project |
Varies by project |
| Best Fit |
Parcel, freight, and WMS |
Parcel shipping |
NetSuite shipping teams |
The right choice depends on how your warehouse works. If you ship both parcels and freight, ShipHawk may be a strong fit. It can also help if your team needs better packing and stock tools.
For a closer look at other options, see NetSuite Ship Central and ShipStation.
Why Anchor Group Can Help With Your ShipHawk Integration
Installing ShipHawk is only one part of the job. The harder part is making sure it fits your daily work. Your warehouse, finance team, and NetSuite records all need to work together.
At Anchor Group, we help distributors, manufacturers, and online sellers improve their NetSuite setups.
We know the small details matter. A missing item weight or old script can cause a surprising amount of trouble.
Here's how we can help:
- Item data checks to find missing sizes, weights, and other details
- Shipping rule setup based on how your team handles orders
- Custom workflows for tasks that need extra NetSuite steps
- Staff training to help workers use the new tools with confidence
Our goal is to build a setup that works well after launch. If your team spends too much time fixing shipping errors, we'd be glad to help.
Start with a FREE 30-minute NetSuite fix. We'll review your current setup and talk through what makes sense.
No extra fuss. Just a clear look at what needs fixing.

Frequently Asked Questions
What are the primary benefits of integrating ShipHawk with NetSuite?
ShipHawk helps teams compare carrier rates and choose better shipping boxes. It also sends tracking and shipping data back to NetSuite. This means staff spend less time entering the same details twice. The system supports parcel and freight shipping. ShipHawk reports that Hammer Nutrition cut shipping costs by 20%. Your savings will depend on your carriers, order mix, and warehouse setup.
How long does a typical ShipHawk-NetSuite integration take?
Setup time depends on your warehouse and shipping needs. Clean item data can help the work move faster. More warehouses and carrier accounts may add extra steps. A full WMS rollout can also take more planning. Your team should leave time for testing and staff training. Ask your setup team for a clear plan before choosing a launch date.
What kind of technical expertise is needed for this integration?
You'll need someone who knows how to manage NetSuite settings and user roles. ShipHawk's setup team can help with shipping rules and system settings. If you use custom scripts, extra support may be useful. A NetSuite Developer can review those scripts before launch. This helps protect your current workflows. Most daily warehouse tasks should not require workers to write code or manage APIs.
Can this integration support international shipping needs?
Yes, ShipHawk supports shipping across borders through supported carrier services. Your team must check which carriers work for each country. Customs forms also need accurate product details. These often include the item's country of origin and tariff code. Keep that data current in NetSuite. Before launch, test sample orders to check labels, customs forms, and the full shipping process.
How does integrating ShipHawk with NetSuite improve inventory management?
ShipHawk WMS helps workers track stock as it moves through the warehouse. Barcode scans can catch picking and packing errors before orders leave. Staff can also count stock during normal shifts. This may reduce the need for large stock counts. Location tracking helps workers find items faster. The system then shares key warehouse updates with NetSuite to help keep stock records current.