Michael Bowden

A client had situations where a NetSuite workflow added a custom button, and they needed the record to save before the action. Here's how we achieved this.

In this episode of the Anchor Group Podcast, Michael and Caleb dive deep into Shopify as an e-commerce platform. They discuss when Shopify is the right fit for your business, the differences between B2B and B2C implementations, Shopify vs BigCommerce, pricing models, and how to integrate Shopify with NetSuite ERP.

Michael breaks down the biggest highlights from Big Summit, including the major rebrand of BigCommerce to Commerce.com, the platform’s growing emphasis on B2B e-commerce, and the latest updates to Feedonomics designed to support small and mid-sized businesses. We also explore how Makeswift is becoming more accessible to BigCommerce users and why AI will continue to play a central role in the future of e-commerce. From product announcements to the overall excitement surrounding AI’s role in shaping the industry, this recap provides the most important insights and key takeaways from the conference.

In this episode, Michael sits down with Sam Galvin, Anchor Group’s e-commerce team lead, to talk about how B2B companies are modernizing their online operations, automating complex workflows, and preparing for the impact of AI heading into 2026. They explore what makes an implementation successful, how “boring” industries are finally catching the digital wave, and why the fundamentals still matter more than ever.