There are many methods of getting more traffic and higher Google rankings. One of the most common current methods is by guest posting or by using something called backlink exchange.
In fact, this entire post will be an example of how to write a post that will help you utilize this method.
Most of this post is a way that we are going to be backlinking to other websites that have content available where it makes sense to link back to us. What happens next is that the author of other websites agrees to link back to you. Since Google reads backlinking as a good SEO metric at the moment, it can be an effective method.
For instance, there are many blogs with multi-purpose content that might even seem like they are a junky magazine. I bet that they are almost always being used for guest posting or backlinking services. If you see random links in this article, it is because we are doing just that. All different types of digital marketing companies utilize this strategy for all types of business models. The purpose of these sites is to develop web content that will rank high on Google through random blog topics and help generate traffic to your website. You might even consider web development companies such as Anchor Group to help build out an effective strategy because there is a level of effort involved.
The purpose of these types of blogs is not necessary to create high-quality content but to flow traffic to your websites. There are definitely times where you might want to spend a lot of time building out high-quality content, but not all the websites you are guest posting on will be worth your time. You might as well spend more time learning about Planets Education or something similar to that instead.
These are the types of blog posts that slowly grow as you expand your linking strategy. Ideally, you will look for related websites for three reasons.
It will flow better and it is easier for both people that own a website to find a spot to link to each other
It will provide better value for people that do read
Google will catch on and its always good to have related websites for guest posting or backlinking strategies.
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