Hey everybody. Thank you for tuning into episode 17 of the Anchor Group podcast. Today, we're talking to Alex from Resolve. If you're a merchant selling to B2B customers and you're struggling with your net terms and how to manage or offer those to your customers, this is the episode for you.
There are opportunities to save internal time, save money, and get paid faster.
If you're sick of being a bank for your customers, that's where Resolve can come in. So stay tuned. We'll dig into it. Here we go.
Alex, thanks for joining the Anchor Group podcast today. How are you doing?
Alex (00:34)
I'm doing good. How about you?
Michael (00:37)
Doing fantastic. I'm excited for our conversation today. I'm hoping we can cover a couple of things. I know you work a lot with B2B merchants on your solution, but hopefully, we can talk about the pain points B2B businesses are experiencing and what they might expect in 2025 as things evolve. Then we can get into how your solution works and how people can find out more.
How does that sound for today's agenda?
Alex (01:07)
Absolutely. It sounds good. I'm looking forward to it. I think that's a great start.
Michael (01:13)
Fantastic. I'm glad we got connected. I know we both work a lot with BlueSnap, and they introduced us. When we first spoke, I was really impressed by you and your team and the solution you have. We're excited to dig into it.
Alex, help educate those listening today—what part of the e-commerce ecosystem do you really live in?
Alex (01:43)
It's a bit of a hybrid solution. Resolve is a B2B buy now, pay later platform. We work with e-commerce brands, of course, but also with many brands that primarily transact offline. For example, businesses that invoice through their ERP and have large sales teams directly working with their customers.
That’s where Resolve started—on the offline side. We've been around for about seven years. But over the past few years, there’s been a big movement with B2B brands shifting online, and new e-commerce platforms are being built specifically for B2B. That shift has driven us to build out solutions for online B2B businesses as well. Offering net terms online is very different than offline, as you can imagine.
Michael (03:08)
That's right. I like how you mentioned providing solutions for B2B merchants who are looking to take the next step, from small to medium businesses in 2025.
Let’s dig into some pain points we see when talking with merchants. One thing I often see is that smaller customers have a hard time paying for orders around the $10K range. At Anchor Group, as an agency, we're helping merchants figure out how to best serve their customers.
What can you do to actually get sales in the door, especially if someone wants to buy from you? What are some problems you’re seeing in the B2B space?
Alex (04:14)
Yeah, that one definitely resonates. We see a lot of challenges with the onboarding time for net terms. This applies to small and large businesses—even those with large AR teams. If a customer wants to pay on terms and doesn’t have a long-term relationship with the business, they usually won’t be offered terms. Or they’re told to put a few orders through on credit card or check before being considered.
That onboarding time for new customers wanting to pay on net terms is something we’ve seen and solve for in a streamlined way. With Resolve, instead of weeks or months, we can approve customers for terms in minutes. That’s a dramatic shift.
Michael (05:31)
Is that normally the timeframe you see for getting companies approved? One to two weeks?
Alex (05:47)
Usually, it's at least one to two weeks for merchants with in-house teams.
Michael (05:58)
That makes sense. And that’s often for companies that already have a business history with the merchant. Without that history, we’re talking six months or more. You might only place an order every six months in B2B, so now the timeline stretches to a year or more.
Alex (06:14)
Exactly.
Michael (06:30)
That process can really get bogged down. I used to work in manufacturing sales, and it was frustrating to have a customer who wanted to do business, but because of red tape, you couldn’t accept the order. That’s where I see a solution like Resolve helping eliminate that red tape—if the solution works for the merchant.
As a salesperson, I get excited because I don’t have to wait for months of transaction cycles and AR processes. We can just get the sale across the line sooner.
Alex (07:18)
Exactly. That's why it's a great boost not only to your AR team, but also, how we speak with a lot of merchants, it's very much a sales accelerator for your sales team. That's a large demographic we work with at Resolve—sales teams—because in conversation with a customer, you can run that credit check process right during the sales call.
If you have their info, you can start the credit check and say, “Hey, you're pre-approved for $10,000 or $20,000 in credit. Here's a link to get started.” That’s not so easy to do with an in-house team. Usually, you’d have to get them to fill out a three- to five-page form, add trade references—often your competitor—where they've been purchasing from. That can get awkward, calling your competitor to ask how this company pays their bills. We cut out all of that red tape.
Michael (08:39)
Yeah, and if I put on my sales manager hat or look at how to improve the sales org, I want to remove as much of that red tape as possible for my salespeople. And if I'm a salesperson, especially one carrying a quota, I want all the tools necessary to meet it, especially if people are knocking at the door wanting to hand us money, for lack of a better term.
Alex (08:56)
Exactly. Yep, absolutely.
Michael (09:05)
Right on. I know later we’ll get more into the nuts and bolts of what this looks like practically, but I think we've identified some real pain points we both see—me on the agency side, you on the tech partner side. Merchants are experiencing problems, and Resolve Pay could be a good fit.
As we shift the conversation, let's talk about expectations in 2025. Every time I talk to someone about this, the idea always comes up: people expect an Amazon-like experience. My family has an Amazon Prime account—probably like a lot of people these days. That’s become the gold standard for the buying experience.
That’s very B2C-focused, but I'm curious: do you hear the term “Amazon-like experience” thrown around a lot? What's your take on that in the B2B space?
Alex (10:11)
Yeah, I think there’s a movement—lots of brands are trying to bring B2C-style transaction flows into the B2B space. That resonates with businesses moving from a very offline-focused sales approach to a completely online channel.
We definitely hear it a lot—B2B companies wanting that B2C-like buying experience. We work with a lot of brands trying to make that shift. But I’d say there’s also a bit of a hybrid approach happening. Especially with BigCommerce B2B Edition, you still have sales reps involved in the buying process.
You might have full self-serve customers checking out, but sales reps are also creating and sending quotes, even masquerading as the customer to close an order after a phone call. So it’s a mix of both.
Michael (11:39)
Yeah, and I agree. I often challenge the idea of wanting an “Amazon-like experience” because some things are inherently different between B2B and B2C transactions. From a flow and ease-of-use perspective, sure, that's what they're looking for. And yeah, how easy it is to purchase on Amazon is amazing.
But like you're saying, there are things a B2B business needs that a B2C business doesn't. I like that you mentioned BigCommerce B2B Edition. At Anchor Group, we’re a certified BigCommerce partner. We help set up and optimize BigCommerce websites, specifically with the B2B Edition app for merchants who want it or want to improve their site. That’s where we come in, and we’ve seen it be really useful.
What we like is how the B2B Edition app naturally includes those B2B needs in a way that gives merchants a more Amazon-like feel, tailored for B2B.
Alex (12:58)
Exactly. We work a lot with BigCommerce, as you can imagine. We published a BigCommerce app some time ago. It caters to a really nice use case—you can have a self-serve flow online, especially if you’re a smaller business.
But for certain industries, it's still very sales-rep heavy. That’s where those features come in—enabling a complete quote-to-cash flow online, and taking some of the burden off your team.
Michael (13:34)
Yeah, I’d echo that. I always compare things to electricity—it takes the path of least resistance. Whether you're a customer or a sales rep, people want the same. That's what good e-commerce websites do. Companies bringing B2B online are doing the same: giving customers the path of least resistance.
With that, like you're saying, we look for automation and real-time functionality, which are things we expect in 2025 as tech evolves. One feature I really like about Resolve is real-time credit decisions. That’s incredibly valuable. Would you mind talking a little about that?
Alex (14:42)
Absolutely. It's super valuable in the online context, as you can imagine. Especially with BigCommerce, how Resolve works is your customers can apply for credit directly on your store. At any point, they can access a credit application—or even apply right at checkout, which is really nice. You can offer net terms for guests as well, which is virtually impossible to do in-house. It just doesn’t happen.
We’ve spent the past several years building out our entire credit model. It looks at a wide range of data points for a business, and in just a couple of minutes, we’re able to pull those data points, apply our internal credit decisioning logic, and return a real credit decision—right in the checkout flow.
So, you can go from a prospective customer to being approved for terms—up to $25,000—instantly. Usually, that takes about two minutes on average, and again, it happens right at checkout.
Michael (16:20)
Yeah, and I think that fits the feel many B2B customers are expecting. Things are trending that direction as buyers become more tech-savvy themselves. Once again, it’s a great way to offer the path of least resistance for people to buy—while still doing your due diligence to ensure you're selling to someone who can actually pay the bill.
Let’s get into the nuts and bolts. And here’s the deal—if you’re listening to this podcast and any of this sounds familiar—wanting that Amazon-style, real-time feel for your B2B experience, or if your sales team feels bogged down by your current net terms approval process—now’s the time to turn up that radio dial.
We're going to dig into the nuts and bolts of how Resolve Pay works and how it solves those problems, if we haven’t already. Whether you’re a small, medium, or large business, this could be a very good solution for you.
Let me share a quick story from personal experience. A couple of years ago, I was helping run a website that sold drones—an e-commerce site. Early on, we had a potential customer reach out who wanted to place a very large order. But we didn’t have the systems in place at that point to take on that kind of risk as a merchant. I mean, this was like our second order ever on the website.
It was legit—we called and talked to them—but we had to pass because we didn’t feel comfortable taking that risk. So when we talk about the nuts and bolts of this, I get excited because of firsthand experience.
Alex (18:16)
Yep.
Michael (18:35)
You're a fan of Resolve, and the more I talk and learn about it, the more I become a fan too—because it opens the door for merchants to sell more and for customers to purchase in a way that works better for them.
So let’s get into the nuts and bolts, Alex. I know we’ve touched on a few things already, but give us the top-to-bottom breakdown of how Resolve fits practically into online ordering, to the offline ordering process.
Alex (19:06)
Yeah, absolutely. We cater to a wide variety of merchants. We see a lot of smaller businesses that are very online-focused and only take credit card transactions. That’s simple, easy, foolproof—everyone does it. There's no maintenance involved, no need to track down collections.
For those businesses, we offer a basically risk-free way to accept net terms. With Resolve, it’s completely non-recourse. So let’s say you send out a $1,000 invoice and we approve that customer, you receive that $1,000 upfront minus a transaction fee. No recourse. You don’t have to chase the customer if they’re late. You get your cash and can close out the invoice the next day.
That’s where we’re seeing a lot of growth in the e-commerce space—being able to offer net terms with the ease of flipping a toggle. You’re not doing collections or credit checks. You're just getting your cash and offloading the risk to Resolve.
Michael (20:42)
That’s a lot of value. If I put on my merchant hat and think about a business I’ve helped set up, now my internal team doesn’t have to chase payments. I’m getting paid quicker instead of sitting on a Net 30 and acting as the bank for a B2B customer. That’s a lot of value for certain companies.
Alex (21:14)
Absolutely. That’s what we’re seeing online, especially with BigCommerce merchants.
Now, offline, there are a ton of use cases too. Many merchants previously offered in-house net terms, but they were limited by onboarding challenges. Or they’d only issue small, conservative credit lines because they weren’t confident in the buyer’s risk profile, or they didn’t have the capacity to manage collections.
That’s where Resolve also fits in for offline businesses that operate primarily through accounting software or ERPs. We have native integrations, like with NetSuite, where we can pull in invoices and customer records. Your sales team can create invoices like they normally would, and you still receive that cash upfront, with Resolve taking on the risk. So we either augment an existing AR team or enable merchants to offer terms to more customers or larger credit lines.
Michael (22:45)
Talking practically—if someone’s listening right now and wants to get signed up for Resolve, what does that process look like? Say they’re using NetSuite for their backend ERP—Anchor Group works with a lot of NetSuite clients—and they’re running BigCommerce on the front end. What kind of effort is required to get integrated?
Alex (23:27)
As simple as it could be, honestly. We have a public app in the BigCommerce app store. It’s a one-click install—no code required. You click a button, install the app, and it connects to your Resolve account. That lets your customers apply for terms at checkout and pay with net terms using Resolve.
For NetSuite, it’s the same. We offer a one-click installation that installs our extension in your NetSuite instance. We can then sync customer records and invoices from NetSuite. Any payouts we send—either advances on invoices or payments from the customer—get synced right back to your NetSuite instance. So it’s about as seamless as it gets for both platforms.
Michael (24:22)
Now, I think for a lot of people listening, a sticking point might be the transaction fee. If they go another route for payment, there may not be a transaction fee. So talk to us about that.
Alex (24:30)
Yeah, we see it as quite similar to a credit card processing fee. Whether online or offline, you’re usually paying some fee for credit card processing. Our fee serves a similar purpose, but with added value.
You’re not just paying for the transaction—you’re offsetting risk. That could be fraud, late payment, or complete non-payment. You're also able to offer more credit to your customers, which can increase average order value and encourage more frequent purchases.
Yes, there’s a cost—like anything—but it’s comparable to credit card processing while offering far more value.
Michael (25:31)
Right.
Alex (25:38)
More than what you’d get by just offering credit card purchases.
Michael (25:41)
Right. And you're able to address a whole different segment of the business—or a whole different kind of buyer—in a new way.
Alex (25:49)
Exactly. A lot of buyers expect terms. Depending on the industry, it's simply the standard. If you don’t have an easy way to offer terms, they can just go to a competitor.
Michael (25:55)
And Alex, in regards to offering terms, who decides what terms are offered to a customer? Is that on the Resolve side or the merchant side?
Alex (26:25)
We work with a variety of options—Net 30, Net 45, Net 60, Net 90. It’s completely up to the merchant. You can offer as many or as few options as you want. Most of the time it’s Net 30 or 60, but you can customize per customer. So, if you want one customer on Net 30 by default, you can do that. If you know another customer typically pays later, you can offer Net 60. It's fully configurable.
Michael (26:59)
Fantastic. Now, as we start to wrap things up, do you have any strong case studies where Resolve has really been useful?
Alex (27:08)
Absolutely. We’ve talked a lot about the value Resolve brings—whether it’s to a merchant already offering net terms or one doing it for the first time.
A great example is one of our merchants, SS&SI. They were previously managing net terms in-house, manually handling KYC, and running trade references. And those references were often competitors, which, as you can imagine, made the process awkward and unreliable. That limited the credit they could extend. In some cases, they just took a risk, hoping the customer would be a good fit.
They’ve now been on Resolve for years. Since implementing our solution, they’ve saved over 80 hours a week in AR and collections and seen a 5x increase in revenue. They're growing at about 10% year-over-year. They've been a great partner.
Michael (28:42)
Those are meaningful numbers, especially for the manufacturers and distributors we work with at Anchor Group. In today’s uncertain economy, with factors like tariffs and supply chain challenges, results like that can make a real difference in year-over-year performance.
And what we’ve seen on the agency side is that making what I call small tweaks to a tech stack—things like Resolve—can be game-changers. You don’t need to redesign your entire website or switch your ERP. But if a service fits your business, it can be transformational.
Alex (29:44)
Absolutely. We're not talking about building a custom checkout or anything complicated. If you're on BigCommerce, it’s a one-click install—no code required, no changes needed. It just saves you time, boosts your average order value, and improves cash flow. Like you said, a small tweak—but a powerful one.
Michael (30:12)
Yeah, it can make a world of difference. So here’s the deal—if you're listening and some of this resonated with you, maybe it’s time to look into Resolve. Feel free to reach out to Anchor Group. We're an e-commerce and software agency, and we work a lot in the NetSuite, SuiteCommerce, SuiteCommerce Advanced, and BigCommerce space.
Alex, if people want to learn more about Resolve or get in touch with you, how can they do that?
Alex (30:38)
Yeah—resolvepay.com is the easiest way. You can get in touch with our team directly from there, either through the chatbot or by contacting sales at the top of the page.
Michael (30:53)
Fantastic. Alex, thank you for taking the time to chat with us today. I think there are folks listening who will find this genuinely valuable—something that could help take them to the next level this year. Thanks again for joining us.
Alex (31:08)
Yeah, my pleasure. It’s been great, Michael.
Michael (31:11)
And as always, if you want to learn more about Anchor Group or check out more podcast episodes, head to our website at anchorgroup.tech. You can also watch the episodes on our YouTube channel or find them on Spotify—maybe that’s where you’re listening right now.
Feel free to reach out on those platforms, leave comments, or connect with us on LinkedIn. We’re always happy to share helpful insights and connect with you there.
This is officially the end of episode 17—we’ll see you next week for the next episode.
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