21 BigCommerce E-commerce Stats for 2025 Growth

Key Takeaways

Enterprise momentum drives platform growth – BigCommerce achieved revenue growth of 8% to $332.9 million in 2024, with enterprise ARR representing 75% of total recurring revenue, demonstrating strong upmarket positioning
Merchant performance significantly exceeds industry benchmarks – According to Coalition Technologies research, BigCommerce stores achieve 2.5% conversion rates versus the 1-2% industry average, while 75% of merchants report customer retention above 50%, proving the platform drives measurable business outcomes
B2B commerce acceleration outpaces market – B2B merchants on BigCommerce grew 12.6% CAGR from 2022-2024, nearly double the 6.7% overall market rate, positioning the platform as a digital transformation accelerator for wholesale businesses
Peak performance capabilities proven at scale – During Cyber Week 2024, merchants generated 26% GMV growth versus 6% industry average, demonstrating the platform's ability to handle high-traffic events without degradation
Platform reliability supports mission-critical operations – BigCommerce maintains 99.9%+ uptime and processes approximately 110,000-125,000 orders daily, providing enterprise-grade stability for growing businesses
Security certifications meet enterprise requirements – The platform holds PCI DSS Level 1 certification and multiple ISO certifications, eliminating compliance concerns for businesses handling sensitive customer data
Integration ecosystem enables scalability – Open-API architecture and extensive native integrations support composable tech stacks, particularly for businesses requiring ERP connectivity like NetSuite

1. BigCommerce holds 3% of the U.S. e-commerce software market

BigCommerce commands approximately 3% of U.S. market share and 1% of the global e-commerce platform market as of 2024, ranking eighth among hosted-solution providers. While market share appears modest compared to industry leaders, this positioning reflects the platform's strategic focus on mid-market to enterprise segments rather than mass-market adoption. For businesses seeking enterprise capabilities without Magento-level complexity, this focused positioning translates to a platform built specifically for your requirements rather than diluted to serve every possible use case. Source: Chargeflow BigCommerce Statistics

2. Total revenue increased 8% year-over-year to $332.9 million

The company demonstrated strong financial momentum with total revenue rising 8% year-over-year to $332.9 million in 2024, while Q4 2024 revenue reached $87 million representing 3% year-over-year growth. This consistent revenue expansion indicates healthy demand for the platform's capabilities and provides confidence in long-term platform stability—a critical consideration when selecting e-commerce infrastructure for multi-year business operations. Source: BigCommerce Investor Relations FY2024

3. Annual recurring revenue climbed 4% to $349.6 million

BigCommerce's annual recurring revenue climbed 4% to $349.6 million, demonstrating the strength of the platform's subscription-based business model. More importantly, the company's non-GAAP net income improved dramatically to $22.0 million (7% of revenue) versus $2.1 million the prior year, indicating a clear path to sustainable profitability. For merchants evaluating platform partners, this financial stability reduces the risk of sudden platform changes or support degradation that can occur with struggling competitors. Source: BigCommerce Investor Relations FY2024

4. Enterprise ARR represents 75% of total recurring revenue

Enterprise ARR grew 6% year-over-year to $263.8 million, representing 75% of total ARR. This enterprise concentration demonstrates BigCommerce's successful upmarket evolution and indicates the platform's capabilities satisfy sophisticated business requirements. When Anchor Group implements BigCommerce for wholesale distributors or manufacturers, this enterprise focus ensures the platform roadmap aligns with complex B2B needs rather than consumer-focused feature development. Source: BigCommerce Q2 2025 Results

5. BigCommerce serves 62 of the Top 2000 online retailers

The platform powers 62 of Top 2000 online retailers, demonstrating proven capability for high-volume enterprise deployments. These top-tier merchants represent validation that BigCommerce can handle sophisticated requirements, high transaction volumes, and complex operational workflows. This enterprise adoption provides confidence that the platform will scale with your business as it grows, eliminating concerns about outgrowing your e-commerce infrastructure. Source: Chargeflow BigCommerce Statistics

Merchant Performance and Retention Metrics

6. Merchant acquisition increased 20% year-over-year

According to Coalition Technologies research, BigCommerce's merchant base has grown at a consistent 20% year-over-year rate, indicating strong market demand and successful customer acquisition. This growth rate significantly exceeds typical industry expansion, suggesting the platform is capturing market share from competitors. For prospective merchants, this momentum indicates a vibrant ecosystem with ongoing platform investment and improvement. Source: Coalition Technologies BigCommerce Stats

7. Average merchant tenure stands at 3.5 years

Merchants maintain an average tenure of 3.5 years on the BigCommerce platform, indicating strong merchant satisfaction and platform stickiness. Businesses choosing to remain on the platform long-term rather than migrating to competitors suggests the platform successfully meets evolving business needs as companies grow. This retention metric proves particularly important given that platform migrations represent significant investments in time, resources, and business risk. Source: Coalition Technologies BigCommerce Stats

8. 75% of merchants report customer retention rates above 50%

Three-quarters of merchants report customer retention rates of 50% or higher, demonstrating the platform's ability to support retention-focused business strategies. This metric suggests the platform provides adequate tools for personalization, customer engagement, and loyalty programs that keep customers returning. Higher retention rates directly correlate with increased customer lifetime value and reduced acquisition costs—fundamental drivers of e-commerce profitability. Source: Chargeflow BigCommerce Statistics

Platform Performance and Operational Metrics

9. BigCommerce processes 130,000-140,000 orders daily

The platform processes approximately 110,000-125,000 orders per day across its merchant network, demonstrating substantial transaction processing capacity and operational stability. This daily volume validates that the platform's infrastructure can handle significant load without degradation. When Anchor Group implements BigCommerce solutions for high-volume merchants, this proven capacity provides confidence the platform won't become a growth bottleneck. Source: Red Stag Fulfillment

10. Load speed approaches Core Web Vitals benchmarks

Performance tests show BigCommerce approaching recommended Core Web Vitals thresholds for optimal user experience, typically running within acceptable ranges for enterprise commerce. The platform can sustain substantial traffic without major slowdowns, though heavy load scenarios may require technical optimizations. Page speed directly impacts conversion rates, with even 100-millisecond improvements potentially increasing sales, making this performance capability critical for revenue optimization. Source: CMS Minds Platform Comparison

11. Cyber Week 2024 GMV increased 26% versus 6% industry average

BigCommerce merchants achieved exceptional performance during Cyber Week 2024, generating 26% more GMV compared to 2023—significantly outpacing the 6% industry average growth. The same period recorded 13% year-over-year rise in total orders and 11% increase in average order value. This exceptional peak performance proves the platform's ability to handle high-traffic events without degradation, a critical capability for businesses dependent on seasonal revenue concentration. Source: Chargeflow BigCommerce Statistics

Conversion Rate and SEO Performance

12. BigCommerce stores achieve 2.5% conversion rates

According to Coalition Technologies research, BigCommerce stores achieve an average conversion rate of 2.5%, notably higher than the 1-2% industry average. This 25-150% conversion advantage over typical e-commerce sites directly impacts revenue per visitor and return on marketing investment. For businesses spending significant budgets on traffic acquisition, this conversion differential can represent millions in additional annual revenue from the same visitor volume. When Anchor Group builds custom BigCommerce stores with optimized user experience and checkout flows, these above-average conversion rates become even more pronounced. Source: Coalition Technologies BigCommerce Stats

13. Merchants experience 30% lift in organic traffic with SEO tools

According to Coalition Technologies, merchants leveraging BigCommerce's SEO tools report a 30% lift in organic traffic, reducing customer acquisition costs and improving marketing ROI by increasing unpaid traffic channels. This organic traffic growth stems from built-in SEO capabilities including customizable URLs, automatic sitemap generation, microdata implementation, and server-side rendering. For businesses seeking to reduce dependence on paid advertising, these SEO capabilities provide a path to sustainable organic growth. Source: Coalition Technologies BigCommerce Stats

B2B and Wholesale Commerce Statistics

14. B2B merchants grew 12.6% CAGR versus 6.7% market rate

B2B merchants on BigCommerce grew 12.6% CAGR from 2022-2024, nearly double the overall 6.7% market rate. This exceptional B2B growth rate positions BigCommerce as an accelerator for wholesale digital transformation, particularly for businesses requiring custom pricing, volume discounts, quote management, and buyer-specific catalogs. As a NetSuite partner serving numerous wholesale distributors, Anchor Group sees this B2B focus align perfectly with the complex pricing and procurement workflows our manufacturing and distribution clients require. Source: BigCommerce B2B Study

15. Mobile orders account for 35% of total transactions

Mobile orders account for 35% of total orders and rose 7% during Cyber Week 2024, capturing the growing mobile shopping trend. Mobile conversion optimization directly addresses the largest growth segment in e-commerce traffic. BigCommerce's responsive design and mobile-optimized checkout ensure businesses don't lose revenue to poor mobile experiences that plague many custom-built platforms. Source: Chargeflow BigCommerce Statistics

16. Alternative payment usage grew 3% year-over-year

Alternative payment adoption increased 3% during peak selling periods, indicating growing consumer preference for payment options beyond traditional credit cards. Supporting diverse payment methods including digital wallets, buy-now-pay-later options, and regional payment preferences reduces checkout abandonment and expands addressable markets, particularly for international expansion. Source: Chargeflow BigCommerce Statistics

Security, Compliance, and Enterprise Features

17. Platform holds PCI DSS Level 1 certification

BigCommerce provides comprehensive security certification including PCI DSS Level 1 (v4.0) certification covering cardholder-data protection, access management, infrastructure security, encryption, and incident-response reporting. This highest level of payment card industry compliance eliminates significant security burdens for merchants and reduces liability exposure. Businesses handling customer payment data face substantial regulatory requirements—BigCommerce's built-in compliance means you inherit these protections rather than building them yourself. Source: BigCommerce PCI Compliance

18. Multiple ISO certifications validate operational standards

The platform maintains ISO certifications including ISO/IEC 27001:2022 (information security), ISO/IEC 27701:2019 (privacy management), ISO 22301:2019 (business continuity), ISO/IEC 27017:2015 (cloud security), and ISO/IEC 27018:2019 (PII protection in public clouds). These certifications demonstrate systematic operational excellence and provide assurance for enterprises with strict vendor security requirements. When Anchor Group implements BigCommerce for enterprise clients, these certifications streamline vendor approval processes that would otherwise require extensive security audits. Source: BigCommerce Website Security

BigCommerce provides features to help merchants address GDPR, CCPA, ADA accessibility standards, and FTC guidelines; compliance depends on merchant configuration, content, and policies. This baseline compliance foundation reduces legal risk and implementation complexity for businesses operating across multiple jurisdictions with varying regulatory requirements. International expansion becomes significantly simpler when your platform provides tools to help manage core compliance requirements rather than requiring custom development for each new market. Source: BigCommerce Compliance

Pricing and Total Cost of Ownership

Integration Capabilities and Ecosystem

20. Open-API architecture enables composable tech stacks

BigCommerce offers open-API architecture and extensive native integrations enabling composable tech stacks without extensive custom development. The platform supports headless commerce implementations, allowing businesses to separate frontend presentation from backend commerce logic for maximum flexibility. This architectural approach proves particularly valuable for enterprises requiring precise engineering and omnichannel flexibility. However, some advanced capabilities may require paid add-ons, creating integration complexity for sophisticated use cases. Source: Stellar One BigCommerce Reviews

21. Dedicated customer success managers support enterprise clients

Enterprise clients receive dedicated customer success managers and proactive automatic updates with enterprise-grade support, providing personalized assistance that smaller plans lack. This white-glove service proves valuable for complex implementations requiring ongoing optimization and troubleshooting. When Anchor Group implements BigCommerce for enterprise clients, this dedicated support complements our services—merchants receive both platform expertise from BigCommerce and implementation expertise from our team, creating a comprehensive support ecosystem. Source: Limelight Marketing

Frequently Asked Questions

What percentage of the e-commerce market does BigCommerce have?

BigCommerce holds approximately 3% of the U.S. market and 1% globally, ranking eighth among hosted platforms. While smaller than market leaders, this focused positioning reflects strategic emphasis on mid-market to enterprise segments where the platform's sophisticated capabilities create the most value.

Is BigCommerce better for B2B or B2C businesses?

BigCommerce excels at B2B commerce—B2B merchants grew 12.6% CAGR versus 6.7% market average. The platform's native B2B capabilities including custom pricing, quote management, and buyer-specific catalogs eliminate extensive customization requirements that other platforms need for wholesale functionality.

What conversion rates do BigCommerce stores typically achieve?

According to research, BigCommerce stores average 2.5% conversion versus 1-2% industry standard, with the one-page checkout delivering 20% lift over benchmarks. These superior conversion rates directly impact revenue per visitor and marketing ROI.

What security certifications does BigCommerce maintain?

BigCommerce holds PCI DSS Level 1 (v4.0) certification plus multiple ISO certifications covering information security, privacy management, business continuity, cloud security, and PII protection—meeting enterprise security requirements without additional vendor implementations.

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21 BigCommerce E-commerce Statistics: Essential Data for Growing Online Businesses in 2025