Thinking of Migrating to BigCommerce? You're not alone.
Ecommerce continues to evolve, so should you. Every day, more and more merchants are realizing that their current platform is holding them back, is not scalable, is too expensive, or prevents them from reaching their goals. BigCommerce has become a popular platform for mid-market businesses ready to scale. If you're frustrated with limitations on customization, high monthly costs, or poor B2B functionality, then BigCommerce could be a great fit for you.
This article will help you understand what to expect in a BigCommerce migration. Reading this will save headaches (and money) down the road!
- Why Businesses Migrate to BigCommerce
- Benefits of BigCommerce
- What to Avoid in Your Ecommerce Migration
- How Anchor Group Will Support Your Migration
- BigCommerce Migration Case Study
- Is Now the Right Time to Migrate Ecommerce Platforms?
Let's dive in to start uncovering the truth about ecommerce platform migration to BigCommerce.
Why Businesses Migrate to BigCommerce
For many businesses, the platform that once supported them now has them in a bind. Maintaining a healthy, strong business necessitates an e-commerce change because of a couple of things...
Friction & Growth
A migration could be needed due to friction in a business. Functions, features, and platforms that once worked might not anymore. This causes pain for the business that's too bothersome to ignore. Whether it's rising monthly costs, outdated tech, or lack of flexibility, these issues create friction in the business that demand attention.
Businesses migrate because growth creates new needs and challenges. A basic ecommerce setup might work in year one, but growing merchants eventually need more control, deeper integrations, and better support for things like B2B workflows or multiple storefronts.
At Anchor Group, we’ve seen a pattern:
Companies that need more freedom migrate to BigCommerce.
As businesses grow, merchants need the freedom to scale, customize, and control their tech stack. And most of all, they are ready to stop relying on workarounds and start building the site they actually want.
If that sounds like you, you’re not alone. BigCommerce gives businesses freedom. Hundreds of merchants are making the move, and many wish they had done it sooner...
Benefits of BigCommerce
BigCommerce strikes a balance between ease of use and functionality.
BigCommerce websites look amazing and are easy to navigate for customers. Additionally, the back-end of BigCommerce is intuitive for ecommerce managers. Many other ecommerce platforms make you choose between these two (ease of use and functionality). BigCommerce gives it to you all on one platform!
One of the main reasons thousands of merchants have migrated to BigCommerce is the native support for B2B features. With functionality like custom pricing, shared shopping lists, and account-based access built into the platform, you’re not stuck cobbling together apps to make it work. And for businesses managing multiple brands or channels, Multi-Storefront lets you run it all from one login. These are powerful features that cost an arm and a leg on other platforms!
Want to learn more about the benefits of BigCommerce? Contact us today!
What to Avoid in Your Ecommerce Migration
We’ve been through a lot of migrations, and we’ve seen how easy it is to overlook important details. Here are some things you do NOT want to overlook.
- Data, data, and more data!
- BigCommerce SEO
- Timeline Expectations
Importance of Data During an Ecommerce Migration
One of the biggest mistakes is underestimating your data. Product catalogs, order history, customer groups—this information powers your business. If it’s not migrated properly, you’ll spend months cleaning it up post-launch.
Another pitfall is treating a migration like a quick reskin of your old site. This is your chance to fix what’s broken and rethink how your site serves your customers. Copy-pasting your old design or replicating inefficient workflows is a missed opportunity. That’s why we start every migration with a discovery phase—to help you spot the problems before they get carried over.
Ecommerce Website Migration SEO Concerns
SEO is another major risk. If you ignore redirects or mismanage your URL structure, you can lose valuable search rankings overnight. That’s not something you want to recover from, and it’s something we actively prevent during every project we take on.
Lastly, rushing the timeline almost always leads to problems. It’s tempting to want the new site live fast, but cutting corners often means missing critical functionality, breaking integrations, or launching with bugs. A thoughtful migration process may take a little more time upfront, but it will save you stress and money in the long run.
How Anchor Group Will Support Your Migration
Migrating to BigCommerce is about creating a highway for growth. That’s where we come in.
Anchor Group is a certified BigCommerce development agency. We specialize in BigCommerce migration services. This means we help companies migrate smoothly from Shopify, Magento, or WooCommerce to BigCommerce.
The main steps in this process are outlined below:
Discovery - Right now, we don't know about your specific business - and that's okay! During the Discovery phase, we will learn about your business, conduct competitive research, to learn the context for how your company fits into your niche. Migrating to and Implementing BigCommerce is a big project, so there's a lot to cover in this stage.
Requirements - Anchor Group will learn about your goals and requirements for your migration. Discussion will include topics like revenue goals, tech stack, timeline, budget, features, functionality, design, and future business goals.
Alignment - At this phase, Anchor Group will put on our BigCommerce Consultant hat. We will meet with you to align on the overall project solution design, with your best interests in mind! This includes suggesting integrations or BigCommerce apps that will benefit your business. We will work together to create a solid solution design and set a formal partnership agreement in place so we can work together!
Project Launch - This is where the fun really starts! Anchor Group's US-based, full-time BigCommerce developers will jump in. They will set-up, configure, develop, customize, and organize your BigCommerce environment to meet your project goals. Anchor Group will create BigCommerce integrations as necessary during this phase to ensure your data is well taken care of.
Quality Assurance & Testing - Before go-live, we run extensive QA testing to ensure everything works as expected. Orders flow, data syncs, and the user experience is dialed in. When we say we’ll make the migration smooth. We mean it!
Go-Live - This is where we turn on the new website. This is an exciting part of the project! Anchor Group provides post-go-live support on an as-needed basis. Lean on us for support if needed!
BigCommerce Migration Case Study
Anchor Group has helped many merchants migrate ecommerce platforms. Here's a brief video that outlines the success of a recent migration.
David shares how partnering with Anchor Group was a game-changer in resolving their SuiteCommerce Advanced challenges. He highlights the value of Anchor Group’s guidance through complex NetSuite and ecommerce systems as WPS successfully transitioned to BigCommerce.
Is Now the Right Time to Migrate Ecommerce Platforms?
We hear this question a lot. Is now the right time to make the move? The answer depends on your business, but here’s the truth: waiting rarely makes things easier. The longer you stay on an ecommerce platform that doesn’t fit, the more time and money you spend trying to force it to work.
If you’re planning major site improvements, preparing for growth, or already dealing with tech debt, then it might be time. Migrations aren’t just about solving today’s problems—they’re about preparing for what’s next. BigCommerce gives you the tools and flexibility to grow without limits.
Still unsure? Start by asking a few simple questions:
- Are you spending too much on custom dev work?
- Are your B2B customers frustrated by the buying experience?
- Are your internal teams constantly running into roadblocks?
- If the answer is yes, then BigCommerce is worth a serious look.
There's an old saying that goes,
"When is the best time to plant a tree? Yesterday.
When is the next best time to plant a tree? Today."
It's the same for your website migration. Don't wait. If you're reading this sentence, now is the best time to take action. You're already thinking about it. Simply, reach out.
Final Thoughts on Migration to BigCommerce
Migrating to BigCommerce is more than a tech project—it’s a business decision. And like any good decision, it starts with clarity. If your current platform is slowing you down, costing too much, or limiting your growth, it might be time to move.
The process doesn’t have to be overwhelming. With the right partner, a well-thought-out plan, and clear goals, a migration can be smooth and even exciting.
At Anchor Group, we’ve helped merchants just like you make the move successfully, with fewer surprises and better outcomes. BigCommerce offers a modern, flexible foundation that can grow with your business and support the experience your customers expect.
Whether you're ready to migrate or just exploring options, now is a great time to take the next step. We’re here to help when you’re ready.
Thinking about making the switch? It's worth a quick phone call!
If you're considering a migration, get in touch with our team! We've helped companies, and we're happy to share our experience and perspective with you!
BigCommerce Certified Partner, Oracle NetSuite Alliance Partner
As a BigCommerce Certified Partner and an Oracle NetSuite Alliance Partner, Anchor Group is ready to handle BigCommerce and NetSuite projects alike! Whether you have one platform and are looking to integrate the other, are considering a full-scale implementation of both platforms or need support with ongoing customizations, our team is ready to answer any questions! Get in touch!
