NetSuite Integration Options

by Corynn Anderson in , June 28th, 2021

NetSuite Connector Services

What is NetSuite Integration?

NetSuite is a powerful ERP solution that can greatly benefit businesses that implement it and utilize it well. However, NetSuite is not a system that you can purchase one day and start using the next. Why? Well, NetSuite needs to be plugged in to all of your business operations so that it can gather and sort you company data in a way that enables visibility across the organization. Plugging NetSuite into your business operations encompasses everything from integrating NetSuite with the CRM mobile app used by your sales team, to collecting timesheet data from a clock-in station in a warehouse. Additionally, while NetSuite has all of the tools you need to manage your business, there may be other software solutions that you want to keep using in place of certain NetSuite Modules. For example, instead of using the NetSuite Bronto Marketing Platform, many people choose to integrate Mailchimp and utilize it's all-in-one marketing platform.

The point is, in order to implement NetSuite and tailor it to meet the unique needs of your organization, you will need someone to perform integrations. There are two primary integration options you can chose from, connector platforms and custom integrations. Each of the NetSuite integration methods has its pros and cons. We are partnered with many of the most common connector companies and can set up the service for you. But let's go over some of the pros and cons of each of the two methods for NetSuite integrations. 

What Platforms can I integrate with NetSuite?

Really the question you should be asking is what software can't you integrate with NetSuite? I already listed a few examples of NetSuite integrations in the first section of this post, but let's go over a few of the most common types of NetSuite integrations just to give you an idea of how flexible NetSuite really is.

E-commerce integrations are one of the most common types of integration into NetSuite that companies ask for. While NetSuite offer's its own e-commerce solutions, SuiteCommerce and SuiteCommerce Advanced, sometimes it doesn't make sense for companies to migrate their online stores to those platforms. Instead, you can connect your own e-commerce store on a platform like BigCommerce, Shopify, Magento, or WooCommerce. Additionally, you can list your products on platforms like Amazon, Etsy and Ebay for higher levels of visibility on the web.

Another common type of NetSuite integration is CRM. Again, there is a NetSuite CRM module, but companies often connect platforms like Salesforce, Facebook, Insightly, or Hubspot in order to have a wider reach and an enhanced toolkit for their CRM operations.

It doesn't stop there! Companies integrate many other types of software with their NetSuite system, including platforms like PayPal, LinkedIn, ShipStation, and DocuSign! Wondering if NetSuite can be connected with your favorite software solutions? Check out this list of NetSuite Integrations that companies frequently ask for! Remember, that's not an exhaustive list, and as you will see below, a good NetSuite Partner can create a custom integration with NetSuite for most software solutions.

Using a Connector Service

There are several options for connector services and some are more expensive than others. You may see some like Channel Advisor that start at about $40,000 including implementation and the first year of the annual subscription. The pricing model is variable and based on each company's size. 


  • Less maintenance liability
  • Platform-based
  • One location for multiple integrations
  • Easier for non-developers to make minor changes
  • Requires fewer hours to implement


  • Require subscription fees
  • Still require technical expertise for non-standard work
  • Becomes more technical as the integration grows

There are definite benefits to have a connector service like Channel Advisor or Celigo. We like both of them which is why we are partners with them!


Having a Custom Integration to NetSuite Built

Our team at Anchor Group builds custom NetSuite integrations for our partners all the time. Most of them require similar coding processes so we tackle new integration software. Using SOAP calls or API calls via NetSuite RESTlets make integrations very easy for developers. We have seen companies come to us before or after using connector software because they wanted either something more robust that was too difficult to complete in a connector (although not impossible) or to cut down on overhead company costs. Here are some of the pros and cons of building a custom integration to NetSuite.


  • Unlimited customization capability
  • Zero subscription costs
  • Designed just for your business


  • You are responsible for any maintenance
  • Takes a little longer to implement
  • Requires a developer for minor changes

It will be up to you to decide which method is best for you. Both are good options, but you can determine which makes the most sense for your business. You can often get a custom NetSuite integration for about $10,000. This obviously depends on some other factors, but there are possible subscription savings over the long run when using this method.

NetSuite Integration Partners

The next thing that you should know is who can handle these different kinds of NetSuite implementations. Most NetSuite Partners will know how to perform both implementations, and will be able to advise you on which option will be the better fit for each use case. But, it is important to know how to find the right NetSuite Partner. One of the most important things here, especially for an initial NetSuite implementation, is to get cost estimates from more than one NetSuite Partner so that you can be sure you are getting a good deal. Just keep in mind that at some point you get the level of service you pay for, which is why we recommend utilizing a small to mid-size NetSuite Partner that encompasses the expertise of a large consulting firm with the responsiveness of a freelance consultant, all encompased within a low-cost structure.

Want to get an estimate from a NetSuite Partner right now? We offer an Instant NetSuite Implementation Quote, and it's free! Anchor Group is both an Oracle NetSuite Alliance Partner and an Oracle NetSuite Commerce Partner, which means we are ready to handle everything from initial NetSuite Implementations to SuiteCommerce Advanced version migrations. We only take on a limited number of NetSuite Implementation projects each year, so complete the Instant Quote soon to get on our radar! We know that we might not be the right fit for you, but we have connections all across the NetSuite space, so we can point you in the direction of the people you need if it isn't us.

Published June 20, 2021

Anchor Group Oracle NetSuite Alliance Commerce Partner

Hopefully, this post gives you something to work with while trying to understand NetSuite and what it can do for your business. If you have any questions and want some free consulting advice, feel free to contact our team at Anchor Group.

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Our team of NetSuite professionals here at Anchor Group has written articles on a wide variety of NetSuite topics, from SuiteCommerce tips, to recommended NetSuite solutions, to available support services, and more! 

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